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Heelys appoints Lisa Peterson as CFO
Jul '08
Heelys Inc announces the appointment of Lisa K. Peterson to senior vice president and chief financial officer (CFO), and has named John Benton Price vice president of product. These personnel appointments underscore the company's commitment to growth, product innovation and establishing a strong executive team.

Peterson, who brings 28 years of experience in finance and accounting to Heelys including leading start-up and turnaround companies in public and private environments, will oversee accounting, finance and information technology for the youth footwear company. Most recently, Peterson served as executive vice president and chief financial officer for Friedman's Inc., a jewelry retailer operating more than 450 locations across 22 states.

Prior to Friedman's, Peterson spent four years at Carreker Corporation as executive vice president and chief financial officer for the publicly-traded provider of payment-related software and consulting solutions. Peterson has a broad base of financial and corporate officer experience. She also has held positions with Monarch Dental Corporation, Viacom Retail Stores, Inc. and Pearle Vision, Inc.

As Vice President of Product, Price will manage product development for Heelys and provide insight into all levels of product technology and innovation. Price has spent the past eight years of his career with Foot Locker Inc, a global retailer of athletic footwear and apparel.

During his tenure, he held various management positions including vice president, divisional merchandise manager for both men's and women's footwear for Foot Locker U.S. Price also has been a buyer for Lady Foot Locker, and served as vice president of private label footwear for Champs Sports.

From 1993 – 2000, he served in management roles, including vice president of sourcing, product development and senior vice president of operations for Kaepa, a marketer, designer and distributor of cheerleading, volleyball and dance footwear and apparel.

“Lisa and Ben each bring exceptional and specialized experience and leadership to Heelys,” said Don Carroll, President & CEO for Heelys, Inc. “Lisa is a highly accomplished financial executive with a comprehensive background and will be a strategic asset to Heelys' executive team. Ben's experience in product development and innovation will be key to the diversification of our product portfolio and to positioning the brand as a leader in youth footwear and healthy, active lifestyles.”

Peterson officially joined the company on July 7, 2008 and Price officially joined the company on July 1, 2008.

Heelys Inc

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