Home / Knowledge / News / Fashion / Breakthrough in Beauty represents a new era in beauty retailing
Breakthrough in Beauty represents a new era in beauty retailing
12
Jul '08
Product Partners, LLC announced that the Breakthrough in Beauty 2009 global search is now actively accepting and reviewing submissions.

Beauty entrepreneurs can submit innovative beauty products and ideas for consideration to become the next $100 million beauty brand.

Up and coming beauty visionaries can submit their products only until August 30, 2008. Finalists will be announced in late September and will participate in a two day
"Breakthrough in Beauty" event for a final round of competition to determine the winner of this year's search.

The annual Breakthrough in Beauty search identifies the top innovative new beauty products in the world. After evaluating thousands of promising entries, the winner of the search receives an infusion of resources to vault the winning product from obscurity and into the mainstream.

Breakthrough in Beauty invests $3-5 million to launch the product to market, with an additional $50 million in advertising to secure its success.

The winning product is then marketed directly to women in an easy to understand, convenient, and affordable format via TV infomercials.

"Breakthrough in Beauty represents a new, more personal era in beauty retailing," explained Marina Randolph, Founder of Breakthrough in Beauty.

"By continually searching for and accepting only the very best in undiscovered concepts, incubating them and providing them with growth opportunities and guidance, we enable innovators to thrive. Their products become irreplaceable and more importantly, accessible in women's lives."

This year's search emphasizes color cosmetics products. Products that feature advanced technology as well as anti aging benefits or a natural appeal are also being sought.

An esteemed panel of judges representing experts and leaders in the beauty industry will help evaluate submissions and select the final winner.

This year's panel will feature a renowned color chemist, a top magazine beauty editor, a nationally recognized dermatologist and a world- class beauty branding expert.

All submissions will receive valuable feedback from the expert panelists on the products, which would typically only be available at a premium cost for consultation.

Product Partners Chairman and CEO Carl Daikeler explains the five key benefits of submitting a product proposal for consideration.

"Applicants' business proposals will be analyzed by a panel of industry experts and will receive free feedback," he says.

"Then, the winning entry will receive funding for product development and testing, as well as advertising and marketing support to create global brand awareness. And, the winning applicant will have the opportunity for endless earning potential."

By submitting a product proposal, the expert panel of judges will analyze the plans, provide specific feedback on strengths and weaknesses, and work with applicants to improve plans.


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

Textiles | On 19th Feb 2018

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

The largest global spandex producer Hyosung Corporation of South...

Courtesy: VF Corporation

Apparel/Garments | On 19th Feb 2018

VF Corp Q4 revenue climbs 20% to $3.6 billion

The revenue of VF Corporation, a global leader in branded lifestyle...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search