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Jordan Brand pays homage to distinguished athletic career of Derek Jeter
Jul '08
Last night, Jordan Brand, a division of NIKE Inc, along with New York socialites and celebrities from the world of sports, music, entertainment and fashion, came out in force to pay respect to one of professional baseball's greatest shortstops, Derek Jeter. The exclusive event acknowledged the illustrious 13-year career of one of Team Jordan's first and finest superstars and also paid respect to one of America's greatest baseball cities, New York.

"To see so many teammates, friends and many of New York's finest come out to this event hosted by Jordan Brand and show support is truly an honor," said Derek Jeter, Team Jordan athlete. "This event is even more special to me because it is part of the celebration of the last All-Star game ever to be played at Yankee Stadium, a place that has been my home for 13 seasons."

New York hot spot, MARQUEE, was packed with honored guests who danced the night away to tunes spun by a DJ trilogy - DJ Premier, DJ Beverly Bond and celebrity DJ Idris Elba, aka DJ Driis. The theme for the night was "Yesterday, Today and Tomorrow" highlighted throughout the venue with famous sayings displayed proudly on the walls from notable baseball legends and coaches, as well as a sophisticated ambiance of lush colors and candles to add to the stylish mood of Marquee.

The Derek Jeter event produced an amazing list of who's who in New York including athletes such as Michael Jordan, baseball legends Reggie Jackson, Wade Boggs and Dave Winfield, Joba Chamberlain, one of Jeter's teammates, Tino Martinez, former Jeter teammate, football player Keith Bullock, and Ben Sheets, starting pitcher for the All-Star game.

Celebrities also came out to support Jeter, including Gabrielle Union, Ethan Hawke, Billy Crystal, Jermaine Dupri, Mya, Busta Rhymes, model Jaslene Gonzalez, Wanya Morris and Shawn Stockton of Boyz II Men, rapper Fabulous, R&B singer Lloyd, D. Woods of Danity Kane and Terrence J of BET's 106 & Park.

The event also showcased Derek Jeter's signature shoe, the Jeter Clutch, a high-performance training shoe that was developed to help him train for the rigors of a 162-game season. Inspired by Jeter's renowned career, the Clutch is a superior training shoe that blends the best aspects of the celebrated sports hero and allows consumers to be as clutch as a three-time Gold Glove winner. Derek Jeter was one of the first athletes personally handpicked by Michael Jordan to represent the brand based on his dedication to hard work and his desire to be the best.


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Courtesy: ITMA 2015

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