Home / Knowledge / News / Fashion / Innerwear fashion show to take Manhattan by storm in Aug
Innerwear fashion show to take Manhattan by storm in Aug
Jul '08
For the past five years, Freshpair has invaded New York City's Times Square in early August with a full fledged fashion show and scores of gorgeous models in their underwear in celebration of National Underwear Day.

What started out as a renegade sidewalk fashion show has become one of the most highly anticipated fashion events of the year!

Until now, National Underwear Day has followed a familiar format, a runway show and give-a-ways in Times Square. This year for the sixth anniversary, Freshpair is shaking things up even more by bringing the celebration indoors to the glamorous venue Espace to accommodate a growing crowd of National Underwear Day loyalists which includes media and international tastemakers.

Freshpair may not be taking over Times Square this summer, but National Underwear Day will still take the streets of Manhattan by storm! Underwear giveaways sponsored by Unico, Wigwam, Diesel and 2(x)ist will take place in various locations across the city throughout the day. Thousands of pairs of underwear will be given away to lucky passersby.

"We love the energy of Times Square. But this year, bringing National Underwear Day indoors to Espace allows us to really up the ante.

It is the ultimate celebration of the intimate apparel industry, giving people a reason to mention their unmentionables. National Underwear Day boasts the biggest underwear runway show to date!"

Michael Kleinmann, President, Freshpair Inc:
National Underwear Day will take place on Tuesday, August 5th and Freshpair will host 500 VIP guests, celebrities and influencers. Male and female models clad in hottest brands including Diesel, 2(x)ist, DKNY, Sean John, Champion, Wacoal, Natori, Le Mystere, Unico, Baskit, 3G, Go Softwear, Nautica, Tommy Hilfiger, Giulio and Report Collection will tear up the runway in the season's latest styles.

Additional participants in National Underwear Day Festivities include shoes.com, Wigwam, Pure Style Girlfriends, Body Wrap, Makeup Designory, Operation Game and Soak Wash. A celebrity host and attendance will be announced.

And to top off the festivities, there will be a special guest that will make a one-time-only runway appearance.

Freshpair Inc

Must ReadView All

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Certification for Philippine garment firms availing GSP

Textiles | On 20th Jun 2018

Certification for Philippine garment firms availing GSP

The Philippines has adopted rules on securing certificate of...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search