Home / Knowledge / News / Fashion / Rapala VMC to distribute Rocky Hunting Boots in Eastern Europe
Rapala VMC to distribute Rocky Hunting Boots in Eastern Europe
25
Jul '08
Rocky Brands Inc announced that it has entered into a multi-year agreement with Rapala VMC Oyi for distribution of Rocky Outdoor branded hunting boots in Eastern Europe.

Headquartered in Helinski, Finland, Rapala is a global leader in the recreational fishing market. The company manufactures fishing lures, hooks, rods, fishing line, and other accessories and sells its products in more than 120 countries worldwide.

In addition to its principal business, Rapala distributes hunting products such as guns and optics including brands like Remington, Bushnell, and Plano. The initial terms of the agreement include distribution in Finland, Russia, Estonia, Lithuania, Slovakia, Czech Republic, Latvia, Poland, Belarus, Kazakhstan, and Moldova.

Jorma Kasslin, CEO of Rapala, made the following comment regarding the new arrangement: “Rapala has been expanding and building a strong worldwide distribution network and we are currently distributing a great number of first class fishing tackle and outdoor brands through this network.

We are very pleased to add the well known Rocky brand to our distribution portfolio in Finland and East Europe. We are sure that this union will be successful and will create a win-win situation for both parties”.

Mike Brooks, Chairman and Chief Executive Officer, commented, “We are very excited to announce this distribution agreement for Eastern Europe. The Rocky brand was introduced into the European market more than 15 years ago and has enjoyed success selling through a limited number of accounts across the continent.

Importantly, Rapala has established a broad network of retail relationships around the globe that will allow us to expand our brand recognition, reach new consumers and further capitalize on the many international opportunities we believe exist for our Company.”

Rocky Brands Inc


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search