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Le Bon Marché Rive Gauche unveils new website
Jul '08
Le Bon Marché Rive Gauche—the first Paris department store, founded in 1838—continues to innovate with a new website that creates a new experience in online shopping for loyal customers, Treeslbm.com.

The singular name is inspired by the site design, which evokes a palaver tree where people come together to share culture and knowledge. The renowned graphic design team of Olivier Kuntzel and Florence Deyas –who signed the credits sequence of Steven Spielberg's move "Catch Me If You Can"—conceived this mobile, aerial tree structure as an animated sculpture to magnify the rich content offered by the site.

The e-shopping section is available only to select "insiders" with the access code, proposing products from a hundred of fashion and home goods brands. This precious open sesame is given to Le Bon Marché cardholders when they visit the store, after being sponsored, and can also be obtained on ultra-trendy blogs.

An exclusive video magazine celebrates art and creativity. The six sections feature imaginative content marked by an offbeat and curious approach. "Vivre Avec Art" details the art of enjoying culture while having fun. "Travelling" proposes insights into artists, their work and their influences. "Dans tous les sens" takes visitors on a sensory tour of food, culture, travel and more.

"Carnet d'adresses" is a fresh take on the address book, proposing discoveries around five emblematic themes: Art Galleries, Culture, Home & Design, Medias and Travel.

With just a click, visitors can access a host of personalized services at "La Conciergerie", "Styliste Privé" and "Shopping Service".

The groundbreaking treeslbm.com site from Le Bon Marché blazes a whole new path to cultivating refined taste and experiencing the pleasures or rare quality.


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