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CPD Fashion Gallery, Concept 11 and Little Italy create accents
30 Jul '08
5 min read
Celebrating a successful premiere was the outdoor segment ‚Little Italy'. With hot temperatures, beats, palms, sand and cool drinks over 30 designers and brands presented young, lively and independent fashion. Numerous exhibitors and visitors enjoyed the relaxed setting here at happy hour in the evening to wind down after their day at the fair.
With its around 260 exhibitors and collections, Body Look, Germany's only international trade fair for body, beach and legwear, was now presented in a fresh, new look. The concept changes and the fair's now closer proximity to the main entrance bore fruit. The Sunday and Monday saw avid activity in the aisles in Hall 9 and the stands welcomed high visitor numbers.
“The Sunday was super,” said Jens Ehrhardt, Managing Director at Adolf Riedl GmbH & Co KG. “We very much liked the busy atmosphere in the aisles and the positive mood. This shows the sector wants to pull together. By moving into the new hall we have already been able to win over new customers. Feed-back on our own fashion show was also great. We are very satisfied all round.”
85% of exhibitors were satisfied to very satisfied with the specialist competence of visitors. For many major stores like Lady M Berlin, Carsch-Haus Düsseldorf, Karstadt Munich, Alsterhaus Hamburg, Kadewe Berlin and Franziska Krines Munich Body Look was a date not to be missed under any circumstances.
Almost two thirds therefore also rated the business success as good to very good and almost 90% expressed clear intentions to attend again in February 2009.
“The new concept has significantly contributed to Body Look being well received by both the industry and the retail trade,” explained Kirstin Deutelmoser, Director at Body Look. “Our many conversations have shown we have now created a new basis for Body Look that is accepted by trade and industry."
"The task now lying ahead is to consistently pursue this approach and develop the importance of Body Look.” A special highlight at Body Look was the glamorous Maryan Mehlhorn Fashion Show held before an audience of 700 enthusiastic guests on the Sunday of the fair - including standing ovations.
Click here to read more details:
The next Igedo Fashion Fairs Düsseldorf will be held from 1 to 3 February 2008.
With its around 260 exhibitors and collections, Body Look, Germany's only international trade fair for body, beach and legwear, was now presented in a fresh, new look. The concept changes and the fair's now closer proximity to the main entrance bore fruit. The Sunday and Monday saw avid activity in the aisles in Hall 9 and the stands welcomed high visitor numbers.
“The Sunday was super,” said Jens Ehrhardt, Managing Director at Adolf Riedl GmbH & Co KG. “We very much liked the busy atmosphere in the aisles and the positive mood. This shows the sector wants to pull together. By moving into the new hall we have already been able to win over new customers. Feed-back on our own fashion show was also great. We are very satisfied all round.”
85% of exhibitors were satisfied to very satisfied with the specialist competence of visitors. For many major stores like Lady M Berlin, Carsch-Haus Düsseldorf, Karstadt Munich, Alsterhaus Hamburg, Kadewe Berlin and Franziska Krines Munich Body Look was a date not to be missed under any circumstances.
Almost two thirds therefore also rated the business success as good to very good and almost 90% expressed clear intentions to attend again in February 2009.
“The new concept has significantly contributed to Body Look being well received by both the industry and the retail trade,” explained Kirstin Deutelmoser, Director at Body Look. “Our many conversations have shown we have now created a new basis for Body Look that is accepted by trade and industry."
"The task now lying ahead is to consistently pursue this approach and develop the importance of Body Look.” A special highlight at Body Look was the glamorous Maryan Mehlhorn Fashion Show held before an audience of 700 enthusiastic guests on the Sunday of the fair - including standing ovations.
Click here to read more details:
The next Igedo Fashion Fairs Düsseldorf will be held from 1 to 3 February 2008.
Igedo Company
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