'class of' jewelry & apparel to come with urban attitude for school market
30 Jul '08
4 min read
"What we tried to bring to the community is another option, more in synch with their style a keepsake, a piece of art that is a memorandum of where I am, where I've been and where I'm going.
It is absolutely mainstream. The company has a strong belief in completing education and high school graduation. Russell Simmons' message to his young customers was similar: 'What your education gives you is a chance to live up to any dream.'"
Holmes went on to say, "Last year we launched our Graduating 'Class of' jewelry to some of America's High Schools, and this year we intend to sell our products worldwide.
Graduating seniors all over the world are into Hip Hop. Our market is not limited to certain areas. Our jewelry line is not school specific. Our market is that open and that tremendous."
"With the release of several newly designed Banneker Watches, and new celebrity endorsements for our products, '09 should be a stellar year for us," says Holmes.