Home / Knowledge / News / Fashion / Monopoly-themed sneakers for board games
Monopoly-themed sneakers for board games
09
Aug '08
The best thing since collecting all four railroads, Reebok and Hasbro are on board to roll out an exciting new MONOPOLY inspired footwear collection in August 2008. Coinciding with the highly anticipated release of Hasbro's MONOPOLY Here & Now: The World Edition board game, the MONOPOLY footwear collection by Reebok will feature a variety of different styles for toddlers, kids and adults available at select mall based retailers around the world.

Reebok's design team took inspiration from the game pieces MONOPOLY is best known for, such as dice, tokens, Chance and Community Chest cards, houses and hotels, and MONOPOLY money, to create details for the laces, lace lock, prints, colors and the overall design element of the shoes.

“MONOPOLY has global recognition as one of the most iconic board games of all time, and Reebok is excited to be able to translate this fun into footwear,” said Christian Stegmaier, Reebok's Head of Lifestyle Product Marketing. “The MONOPOLY collection by Reebok is designed with consumers in mind who are not afraid to be individuals and stand out from the crowd.”

“We have a strong fan-following for MONOPOLY, and now consumers can wear what they play in high style,” said Bryony Bouyer, Senior Vice President of Licensing at Hasbro. “The game of MONOPOLY transcends all age groups and we are excited to join with Reebok to create a footwear collection that will do the same.”

The first models to launch in the collection pay tribute to the board itself and the global recognition that it possesses. The line that is scheduled to debut worldwide in late August will include the Reverse Jam designs and will be available for toddler sizes and for men's sizes.

Slated to launch in November 2008, the second wave will consist of a collection dedicated to the icons of the board. The Reverse Jam design of the Community Chest, hotels, houses and Chance will be available for toddler sizes and men's sizes. The women's Courtee design of the luxury houses and luxury hotels will be available in both a mid and low cut.

Reebok International Ltd


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Top executives
Textile industry, India

The event should be organised every year

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search