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First Forevermark diamond grading labs now open
Aug '08
Forevermark announced that it has opened its first Forevermark diamond grading laboratories. These centres of excellence in Antwerp, Belgium and Maidenhead, UK will grade only diamonds which have been exclusively selected by Forevemark to meet their exacting standards.

Forevermark diamonds will be optionally graded at the same time that they are inscribed with an icon and unique identification number.

This seamless offering will help reduce time across the diamond pipeline and therefore provide business benefits to Forevermark business partners, as well as consumers.

Commenting on this announcement, Francois Delage, CEO, Forevermark said, 'This is an historic moment for Forevermark.

We believe that by offering Forevermark Diamantaires the opportunity to have their Forevermark diamond accompanied by a Forevermark grading report, we are meeting the needs of consumers, Jewellers and Diamantaires.

Forevermark grading laboratories will use the most advanced technologies and offer the highest levels of integrity, consistency and quality.'

Francois Delage continued, 'Forevermark diamonds offer a promise to consumers of quality and integrity. Buying a diamond can be a daunting experience, but we at Forevermark want to make sure it is an experience to be treasured.

Buying a Forevermark diamond frees consumers from any concerns about the integrity and quality of the diamond they are purchasing.

A Forevermark grading report provides an additional guarantee regarding the qualities of the diamond – one which we believe consumers want.'

Each grading report will provide information on the cut, colour, clarity and carat of the Forevermark diamond.

Forevermark also announced the launch of the new website for Forevermark Diamantaires. This site provides Forevermark Diamantaires with an easy to use facility where they can track their Forevermark diamonds progress throughout the inscribing and grading process.

Forevermark is a part of the De Beers group of companies and will continue to benefit from the Group's unrivalled experience in the exploration, mining, sales and marketing of diamonds.


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