Home / Knowledge / News / Fashion / 'Prince of Gymnastics' shines light on a new China
'Prince of Gymnastics' shines light on a new China
12
Aug '08
On Friday night, Li Ning, China's revered gymnast, lit the Olympic torch in one of the most spectacular Opening Ceremonies in the history of the Games. In doing so, he also helped put his own company and entrepreneurial spirit on the world stage.

It has been 24 years since Chinese gymnast Li Ning competed in the 1984 summer Olympics in Los Angeles. It was there that he stunned audiences by winning a total of six Olympic medals for gymnastics; three gold, two silver, and one bronze in the category.

After leaving the gymnastics stage in 1989, his passion for athletics was channeled into the founding of his eponymous company, Li Ning, which has become China's leading sporting goods company. Its market shares in China rivals those of adidas and Nike.

Li Ning founded his company under the banner "The Hope of the New Chinese Generation." Since that time, the company has grown globally, all while staying true to its home roots.

The Olympic Games represent a pinnacle moment in the storied history of China. The Games, he says, "give new life and opportunities to the Chinese themselves."

When building his company, Li Ning's goals were two-fold: to empower others to realize their own personal potential, and to become China's first national sporting goods brand.

With the mantra, "Anything is possible," the company has risen to become China's premier sporting goods provider, and this summer's Olympic Games will feature the most foreign teams to ever wear the Li-Ning brand.

Li-Ning is sponsoring four Chinese national teams table tennis, diving, gymnastics and shooting and Li-Ning apparel will be worn by the Spanish, Swedish and Argentine national basketball teams, the Tanzanian track and field team, Sudanese marathon runners and the U.S.A. Table Tennis team.

Li-Ning has championed product development since its founding less than twenty years ago. Now, the company's international brand development is underway.

Consumers should look for more from Li-Ning, through the closing ceremony of the 2008 Olympic Games, and beyond.

Li Ning


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search