Home / Knowledge / News / Fashion / JNY & Steven Madden to partner for l.e.i. Footwear brand
JNY & Steven Madden to partner for l.e.i. Footwear brand
Aug '08
Jones Apparel Group Inc announced that it has expanded its l.e.i. franchise by signing an exclusive license agreement with Steven Madden Ltd which will design, manufacture and distribute a collection of junior and girls footwear under the l.e.i. brand.

The collection will be distributed exclusively to Wal-Mart stores nationwide beginning Spring 2009.

Wesley R. Card, Jones Apparel Group President and Chief Executive Officer, stated, "l.e.i. footwear is the first of many planned category extensions intended to leverage the strength of l.e.i. as a branded resource across relevant categories together with Wal-Mart.

We believe the junior and girl's customers recently discovering l.e.i. at Wal-Mart will be excited to accessorize their denim with trend right footwear at affordable prices.

We are pleased to enter into this agreement with Steven Madden Ltd to deliver footwear positioned consistent with our brand strategy and which will exceed the l.e.i. customer's expectations shopping at Wal-Mart."

l.e.i. is an acronym for LIFE, ENERGY, INTELLIGENCE. l.e.i.'s Declaration of Independence is claiming a freedom from old ways of thinking that are no longer accurate and appropriate.

l.e.i.'s products and marketing embrace the authenticity, cheekiness, intelligence and wit of modern American girl.

Edward Rosenfeld, Interim Chief Executive Officer of Steven Madden Ltd, stated, "We are delighted to partner with Jones Apparel Group to bring footwear to industry leader Wal-Mart under the licensed l.e.i. junior brand.

We look forward to the opportunity of offering trend right footwear solutions to a broad group of junior and girl's customers shopping their stores at reasonable prices."

Jones Apparel Group Inc

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