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Brief for Colombo Fashion Week 2009 out
Aug '08
Designer brief for Colombo Fashion Week, which focuses on collection for season 2009-10 and guides both international and regional participating designers, has been released.

Developed by the technical committee, the brief is in line with the international and regional design focus and aims at giving Sri Lankan designers an insight to what retailers expect to stock. In other words, the brief will essentially provide a kick-start to the business of designers.

According to the established norms, designers across the globe create six collections in total, of which, three are major collections while the balance are the smaller ones. Most of the markets and retail spaces follow this pattern.

Sri Lankan designers really need to take strong efforts to attract retail buyers and to ensure that their collections turn into valuable commercial pieces.

Even before the briefing, designers will be asked to present sketches within a stipulated time to the technical committee that comprises of members from Sri Lanka, India and Bangladesh. Based on merit, the designers will be given a slot at the Colombo Fashion Week. A total of 20 fashion shows along with seminars and workshops will be hosted from February 18 to 21 where regional fashion designers will play a crucial role.

Even last year, Colombo Fashion Week took a step towards promoting Sri Lankan fashion design industry by encouraging and guiding three young designers to unveil their label at the show. Fahad one of the participants was among the favorites because of his Middle Finger collection which was well received by the audience.

In 2009, Colombo Fashion Week will enter the second year of its three year plan that aims at finding potential markets for Sri Lankan designers in countries like India. The show also gives opportunities and encouragement to young aspiring designers.

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