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Mormaii at the Casa Brasil in Beijing Olympic
14
Aug '08
Until August 14th, the Casa Brasil (Brazil's house) will be open in Beijing. This doesn't have a commercial purpose.

This is to show to the organizers of the International Olympic Committee, the International Sports Federations and the other National Olympic Committees the work and the sports projects that have been developed in Brazil in favor of the Olympic movement.

This action publicizes brands and products, promoting the country through its cultural resources, as well as its economic and commercial structure, besides the opportunity of new business.

There are three rooms. In the first one, a video reveals a little bit of what the country really is. In the second room, there's an area that has information about business opportunities in Brazil.

The third one is a reproduction of Rio de Janeiro where there are three concept stores (entertainment, café and sportswear). At the sportswear store are the participating brands, their products and materials.

The ABIT - Brazilian Association of the Textile and Clothing Industry- together with the APEX-Brazil, Brazilian Agency of the Promotion of Exports and Investments, through the Texbrasil Program, Strategic Program of the Brazilian Textile Chain supports the institutional participation of five Brazilian brands of the sports segment, being Mormaii one of them.

In the space reserved for Mormaii, there's a look that has been prepared that has got a wetsuit, sunglasses and Mormaii Neocycle sandals, besides explanatory material with catalogs of products.

Mormaii


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