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Todd Rogers exemplifies the SIDEOUT brand
Aug '08
Cherokee Inc, a leading licensor and global brand management company, announced that it has signed a sponsorship agreement for its SIDEOUT brand with Todd Rogers, Team USA Olympic Beach Volleyball Athlete, at the 2008 Beijing Olympics.

The sponsorship will feature SIDEOUT being worn by Todd Rogers at all of the Olympic beach volleyball competitions and medal ceremony.

Making their Olympic debut in Beijing, beach volleyball veteran Todd Rogers is partnered with Phil Dalhausser. Todd and Phil are considered the favorites to win the gold and bring it back home to the United States.

"I was very excited when I received the call from Cherokee and their interest to support me at the Beijing Olympics," said Todd Rogers. "I'm born and bred in Southern California and grew up with SIDEOUT. I am truly proud to wear SIDEOUT, as its roots are authentically founded in beach volleyball. To be added to the list of great SIDEOUT athletes is an honor as it represents the best of beach volleyball players."

"Todd is a great athlete with great character and work ethic; he exemplifies the SIDEOUT brand. We are pleased to associate SIDEOUT with Todd Rogers as he and Phil compete for the gold in representing the U.S. beach volleyball team in Beijing. We are thrilled to have Todd follow in the footsteps of other SIDEOUT legends including Sinjin Smith and 1996 Olympic Silver Medalist, Mike Whitmarsh," said Howard Siegel, President of Cherokee.

Cherokee Inc

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