Nuance-Watson welcomes Kiehl's Cosmetics store

18 Aug '08

3 min read

Nuance-Watson (Singapore) and Scental Group, the Travel Retail Asia Pacific arm of L'Oreal Luxury Products, officially opened the new Kiehl's stand-alone store at Perfumes & Cosmetics at Singapore Changi Airport Terminal 2 last Friday. Mr. Yatin Premchand, General Manager of the Singapore Environment Council, was present to witness the “Plant-a-Tree” ceremony.

At the store's official inauguration, Scental's Division Manager Emmanuel Goulin presented attendees with background on the brand including the brand's principle to provide products of efficacious, naturally-derived formulas for skin and hair. In line with this philosophy, Kiehl's also pursues the mission to raise global awareness of climate change, destruction of forests and species extinction by donating part of its profits to different local environmental organisations.

At the Singapore opening event, Mr. Goulin donated a check to the Singapore Environment Council (SEC) as a symbol of the beginning of their partnership. Kiehl's has selected SEC - a non-governmental organisation, well-known for its “Plant-a-tree” programme – for a long-term partnership to increase public awareness of environmental matters.

At the subsequent “Plant-a-tree” ceremony, four guests of honour – Ms. Chandra Mahtani (Head of Retail Planning & Leasing of Civil Aviation Authority of Singapore), Mr. Ken Tse (Managing Director of Nuance-Watson Singapore), Mr. Yatin Premchand and Mr. Emmanuel Goulin, were each given a water can to “water” a live mini tree. After the official ribbon cutting ceremony, guests were invited to sign on Mr. Bone, an iconic memorabilia habitually-seen in Kiehl's stores worldwide.

"The Kiehl's opening event at Changi International Airport is a great occasion to celebrate the close partnership between Nuance-Watson and Kiehl's that started two years ago in Hong Kong, which is continuing now in Singapore and will further expand in the coming years", said Emmanuel Goulin.

“Changi International Airport is only the fifth opening for Kiehl's in Travel Retail Asia Pacific after Hong Kong (already in partnership with Nuance-Watson), Taipei and Seoul (two shops). But there are many more to come as Kiehl's will continue to grow thanks to the quality of our products, our commitment to providing exemplary service, and through word-of-mouth recommendations”, continued Emmanuel Goulin.

Jorge Rodriguez, Category Manager of Perfume & Cosmetics for Nuance-Watson (Singapore), said: “The opening of Kiehl's demonstrates our determination to cater to the needs of the different passengers passing through Changi Airport Being one of the hippest and most popular brands in the market, we foresee Kiehl's to serve many of our discerning customers who use only products of all natural ingredients.”

Kiehl's -Kiehl's was established in 1851 as an old-world apothecary in New York's East Village neighborhood. In the early 1960's, Kiehl's continued to developits product range, utilising expertise gained from their experience in pharmaceutical manufacturing and chemistry. Today, the brand is dedicated to serving its customers quality products through its extensive line of skin and hair care formulations.

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