Home / Knowledge / News / Fashion / Ashlee Simpson to re-launch Request clothing at Zellers
Ashlee Simpson to re-launch Request clothing at Zellers
19
Aug '08
It's back to school time again and Zellers has partnered with pop sensation Ashlee Simpson to re-launch Request clothing exclusively at Zellers. Ashlee will visit a Toronto area Zellers store on August 23 to promote the line and meet with her fans.

"I love that Request is a brand that is both stylish and affordable so people can stock up and look cute," said Ashlee Simpson. "I am so excited to come to Toronto and see all my fans. It's been a few years since I have been to Canada and I am really looking forward to the trip!"

Being a lifestyle brand Request covers all age groups, allowing young style mavens to dress each garment up or down with their own personal flare. The trend-minded customer can easily go from casual to dressy by mixing and matching the relaxed Blue Label with the party-ready Black Label.

"Ashlee Simpson is known for her edgy rock star style, said Suzanne Timmins, Fashion Director, Hbc. "She is a trendsetter who adds her own twist to the latest fashions. The expansion of the line also enables us to offer the latest in sportswear to all age groups.

To support the launch of the line, a :30 television spot featuring Ashlee Simpson starts running nationally on August 4th. The TV spot, as well as direct marketing and in-store point of sale materials, are all part of Zellers' current "everything from A-Z" campaign to support the critical Back-to-School period. Details of Ashlee's personal appearance will be
available soon.

The television spot was created by Leo Burnett Toronto in conjunction with the UK animation house, BitState. The commercial features cleverly animated stills of Ashlee Simpson selecting different outfits before a concert. All of this occurs against the backdrop of a textile world.

Cam Boyd, Sr. Copywriter at Leo explains, "We wanted the spot to be reminiscent of the character selection screen you find in a lot of video games. But after collaborating with Bitstate we evolved Ashlee's world to include these intricate textile details. I think the results are a really fresh looking and a great addition to the A to Z Campaign."

"We're excited about this exclusive partnership with Ashlee. The campaign is fun and a departure from traditional apparel advertising. Ashlee is a great endorser for the Request line that is young, stylish and priced right. The clothing line is proof positive to our consumers, that Zellers has everything from A to Z for back to school." said Geoff Hardwicke, Director of Marketing for Zellers

In addition, Zellers has partnered with YTV Next Star in a contest starting August 18th where viewers (ages 13+) can text to win a chance to win a trip for two to Toronto for $1000 Zellers Request shopping Spree and a makeover session with a celebrity stylist.

Zellers


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search