Melinda Ultimo's ultimate ambassador

21 Aug '08

2 min read

Ultimo are delighted to release the sensational images of Melinda Messenger, the stunning new face and body of Ultimo D-G cup. Melinda takes over from former Hollyoaks actress Gemma Atkinson, who had been the face of the brand since November 2007.

Melinda Messenger's inaugural assignment sees her model the new Ultimo D-G cup Autumn / Winter '08 collection, available now at Debenhams stores nationwide and from ultimo.co.uk. The innovative range features three new 'world-first' bra inventions guaranteed to revolutionise the fuller-busted woman's wardrobe.

Michelle Mone, creator of Ultimo, said: “I'm thrilled to announce Melinda Messenger as the new face and body of Ultimo D-G cup. Melinda was the natural choice for the collection, as the Ultimo D-G cup fits in perfectly with her lifestyle and, of course, she looks incredible in the variety of designs.

“I'm hugely excited about the new inventions – the backless, frontless and low-back bra. The designs will absolutely transform the fuller-busted woman's wardrobe and do wonders for their body confidence.”

Melinda Messenger said: “It's fantastic to be the new face of the D-G cup range and to discover lingerie that celebrates women's curves. Ultimo D-G cup helps fuller-busted women like me make the most of their figure; the collection gets the balance just right, between beautifully designed lingerie and unrivaled comfort and innovation."

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