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Swarovski & Saks Fifth Avenue, Glittering partnership
Aug '08
Swarovski Elements is delighted to join Saks Fifth Avenue, New York, to present the spectacular plans for windows and decor for the Holiday Season 2008. This luxurious partnership will bring the glamour of CRYSTALLIZED - Swarovski Elements to the holiday decor of what is one of the world's most famous retail stores, both in New York City and in other major US cities.

The unveiling of the Saks Fifth Avenue holiday windows and the Snowflake sound and light show will take place on Monday, November 24, 2008, just before Thanksgiving to celebrate the beginning of the season.

Glittering partnership:
All 26 of Saks Fifth Avenue New York store windows will be branded and decorated with CRYSTALLIZED - Swarovski Elements for six weeks of the holiday season. The CRYSTALLIZED Holiday windows and decoration will also be on display at the Saks Holiday Season festivities in Beverly Hills, San Francisco, Chicago, Bal Harbor, Boston, Atlanta and Houston.

The windows will feature one-of-a-kind, CRYSTALLIZED creations from design icons such as Ralph Lauren, Zac Posen, Missoni, Giambattista Valli, Isaac Mizrahi, Oscar de la Renta, Bill Blass, Carolina Herrera, Michael Kors and KaufmanFranco, as well as commercially available products all embellished with CRYSTALLIZED - Swarovski Elements.

Designer brands:
In addition to announcing what is destined to be a stunning holiday decor collaboration, Saks stores will carry special products made with CRYSTALLIZED - Swarovski Elements. An amazing array of designer and brand name pieces, featuring CRYSTALLIZED - Swarovski Elements, adorning everything from giftware, cosmetics, shoes and leather accessories, jewelry and Christmas decorations to the entire range of apparel will be showcased.

Holiday shoppers will also discover exclusive products made with CRYSTALLIZED - Swarovski Elements, ranging from couture dresses by St John to jewelry by Alexis Bittar to fragrance products by Bond No. 9 that will be sure to make their holidays sparkle.

CRYSTALLIZED - Swarovski Elements:
CRYSTALLIZED - Swarovski Elements is the product brand for Swarovski's precision-cut loose crystals, a source of inspiration to leading designers in fashion, jewelry, accessories, lifestyle and home accessories and interiors. Drawn by their elemental attraction, the elite of the design world enhance their creations using the myriad of shapes, sizes and colors available in the CRYSTALLIZED - Swarovski Elements range, recognized as the world's finest crystals.

Saks Fifth Avenue:
Saks Fifth Avenue, first opened in New York City in 1924 is a retailing icon synonymous with world class luxury, steps away from Radio City Music Hall, the Rockefeller Center. The store's Christmas decorations are a must see for city residents and visitors alike. That the store has decided to partner CRYSTALLIZED - Swarovski Elements in 2008 will make this quintessential New York Holiday tradition more glamorous and glittering than ever before.


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