Home / Knowledge / News / Fashion / Levi's bets on khiladi No 1 for endorsing 501 (R)
Levi's bets on khiladi No 1 for endorsing 501 (R)
Aug '08
The latest and undisputed king of bollywood, Akshay Kumar is surely flying high with series of hits this year. Not only big production houses are offering him sky-scraping amount but international brands are also placing best deals forward to rope him, for endorsing their products. Levi's has been successful in making Akki, as he is popularly known, their brand ambassador for their '501(R) Jean'.

The stunt specialist has charged a whooping sum for unbuttoning his denims in a super sensational add that has been shot in Los Angeles which even features US supermodel. Levi's 501(R) will be launched in India by the man himself in a grand event that will take place in Mumbai on August 26.

Levi's 501(R) is the first ever pair of jeans that was made by American denim manufacturer with a clear message Live Unbuttoned. The previously made international commercials were highly appreciated and generated enough interest among buyers.

The company is confident about the outstanding response it will receive from Indian buyers and are counting on 'Khiladiyo ka Khiladi'for the same.

Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search