Energizing-Contemporary-Fluorescence, season of extremes

26 Aug '08

5 min read

For men elongated lasts continue to dominate the business segment presented as Oxford shoes, slip-ons or summer Chelsea boots.

Above and beyond this, two shoe fashion classics are expected to herald a big comeback: the suede Desert Boot predominantly presented in authentic, natural, sandy shades – and top-siders featured with light soles and clear, clean-cut uppers in flag colours.

Indispensable: sneakers and chucks in bright colours featuring colour blocking and graphic-art prints. For women's bags volumes range from mega to clutch bags, the latter being fit for everyday use thanks to variable shapes and volumes.

Alongside the soft-finish bags and pouches designers are now once again focusing more on “stand-alone” styles and short-handled bags.

Decorative effects are produced by prints, embossing, pleats and batik patterns as well as by romantic floral or bowtie trims.

Artisanal techniques, hand stitching and ethnic prints echo the “eco luxe” movement. Mid-summer flair is exuded by raffia baskets, large-format shoulder-strap bags and pouches featuring floral, graphic or patchwork motifs.

For men weekend, bowling and cross-over bags now see competition from casual, sometimes X-large backpacks echoing mountaineering documentaries.

A comeback of men's good old shoulder bags already points to clutch-bags for men, that should be “socially acceptable” by summer 2009 if not sooner.

GDS defines three trend themes for the 2009 Spring/Summer season: ENERGIZING - CONTEMPORARY – FLUORESCENCE ENERGIZING Intensity, luminosity, modernity. Shoes and bags “bathe” in rich, summery colours.

This theme oozes with optimism and joie de vivre. CONTEMPORARY Graphic clarity, brightness, lightness. Neutral colours, high-quality materials and purist shapes give shoes and bags a modern, urban slant.

FLUORESCENCE Sensuality, freshness, liveliness. Flower tones, pastel shades and shimmering metallics promise a sparkling mix of romanticism and erotic appeal. The forthcoming GDS will be held at Düsseldorf Exhibition Centre from 12 to 14 September 2008.

GLOBAL SHOES will run for the first time now one day out of sync with GDS from 11 to 13 September 2008. A total of 1,269 exhibitors from 40 countries (current as of 21/08/2008) will be presenting their new shoe and bag collections for Spring/Summer 2009 and trends for the current season.

Igedo Company GmbH & Co KG

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