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Carol Alt seeks America's next 'Cover Girl'
Aug '08
Avon A/an imprint of HarperCollins Publishers is launching a interactive online contest, along with supermodel Carol Alt (author of This Year's Model) and Lord & Taylor, to help discover the fresh new face who will grace the cover of Alt's 2009 novel in the NEXT YEAR'S MODEL Search Online Sweepstakes.

The contest will launch on August 26, 2008, the date This Year's Model goes on-sale. From August 26 to November 20, potential cover girls from 16 to 25 years of age can submit photos to the contest.

On November 21, the judges, led by Alt, will announce the 4 top Next Year's Model entrants, launching all participants into an exciting fan-based voting contest.

On December 11, 2008, NEXT YEAR'S MODEL will be announced, and arrangements will be made for the winner and a guest to be flown to New York City.

The grand prize winner will be awarded a professional photo shoot, a meet-and-greet with a top modeling agency, and a wardrobe prize from Lord & Taylor! Avon A intends to feature the winner on the cover of Alt's upcoming book, Next Year's Model, in stores in 2009.

Alt, a savvy and innovative marketer whose creative skills were recently featured when she became a top-2 runner up on Celebrity Apprentice, created this contest as a way to help a young woman break into the competitive world of professional modeling.

In her debut novel, This Year's Model (in-stores August 26), Alt introduces readers to the high-stakes world of modeling and gives valuable life lessons to all young women looking to break into the field."(Modeling) is one of the only businesses where a woman makes more money than a man," says Alt, "and in which a young girl can achieve financial stability, meet great people, and travel the world all while becoming famous and securing her future."

Widely regarded as one of the world's most recognizable faces after launching the supermodel industry, Alt believes that modeling can be a healthy and empowering career for a young womanand wanted to offer a hand in helping a new talent into the industry with the NEXT YEAR'S MODEL online search.

August 26 - November 20, 2008: Contestants, aged 16-25, can enter the contest and send a photo for consideration. New finalists will be posted daily at Avon's contest.

November 21: Carol Alt, with a panel of distinguished judges, will review all photo submissions, and select the Top 4 NEXT YEAR'S MODEL contest entrants, which will be posted online.

November 21 - December 10, 2008: will host an interactive voting platform, where fans, friends and anyone interested in the glamorous world of modeling can enter into an interactive voting platform, selecting their favorite photos of contest contestants. Poll results will be viewable!

December 10, 2008: Voting closes. A grand prize winner is determined by popular vote (in case of a tie-breaker, Carol Alt and the panel of judges will select a grand prize winner).

Avon Books

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