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LOULOU fall fashion collection for plus size women
Aug '08
Addition Elle and LOULOU magazine have once again teamed up and are launching the second collection of plus-size fashions under the LOULOU Limited Edition Collection banner.

The spring '08 line was greeted with overwhelming enthusiasm by customers and the fall lineup promises to create the same level of excitement when the capsule collection is unveiled at Fashion Party locations held at select Addition Elle stores across Canada.

The fashion buzz at the Toronto, Calgary and Edmonton Fashion Parties will be the on-site appearance of well-known celebrity stylist Lynn Spence, who will meet and greet customers and give two lucky door-prize winners a personalized fashion makeover which will include a fully styled and accessorized Addition Elle outfit and a beauty makeover. The dazzling makeover transformations will be presented at 8:30 p.m.

The fall '08 LOULOU Limited Edition Collection reflects the fashion expertise of LOULOU's top trend experts and editors, and Addition Elle's proficiency in designing and manufacturing apparel for plus size women.

Available at 30 Addition Elle stores across Canada starting September 3, 2008, the entire collection can also be viewed by shoppers at louloumagazine.com (in the LOULOU 14+ section) or purchased online at additionelle.com.

"Teaming up again with Addition Elle has been a rewarding experience," says Claude Laframboise, Editor-in-Chief of LOULOU.

"The success of the LOULOU Limited Edition Collection underlines how important it is to continue serving this special customer and meeting her expectations in every way.

At LOULOU we want all our readers to be inspired by our magazine, including plus-size fashionistas who are trend-savvy and have a passion for fashion."

The fall '08 LOULOU Limited Edition Collection focuses on colour, texture and silhouette, with vintage blue as a trendsetting shade for the season.

Hot new looks include a sexy rocker-chic biker jacket in black pleather, tops with kimono sleeves, wide-legged pants with generous cuffs, and oversized collars on sweaters. Wide belts carry through from spring as a staple fashion accessory.

"Our collaboration with LOULOU has marked the launch of a new era at Addition Elle," says Addition Elle President Kerry Mitchell. "Working with editors who are constantly searching for and tomorrow's hottest trends has given us new direction and the confidence to expand our horizons for customers who want runway styling as well as great fit, quality and value.

The fall LOULOU Limited Edition Collection embodies all of the important looks for the season, and we are proud to be at the leading edge of fashion for our loyal customers.

We are also excited to announce that later in the fall we will kick off a search with LOULOU to find Canada's Plus Size Model - a great opportunity for any woman size 14 or over who aspires to have a career in modeling."

As with the inaugural launch of the LOULOU Limited Edition Collection, LOULOU will once again feature LOULOU For You, a special 14+ fashion supplement dedicated solely to plus-size styles.

Scheduled to hit newsstands on September 1, 2008, this pullout supplement pays tribute to plus-size women and provides great inspiration and motivation on how to transition stylishly into fabulous fall fashions. Interested readers will also find details in this issue on how to sign up for the model search.

Addition Elle

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