Top designers to create eco-inspired 'look' for runway show
28 Aug '08
3 min read
"We have found that people prefer cleaner, safer and more responsible choices when presented with the opportunity. We applaud those manufacturers and retailers who are responding to that demand.
Everyone can make a difference by making responsible everyday choices that create a new market," says Carl Pope, Be EcoChic speaker and Executive Director of the Sierra Club.
The Be EcoChic campaign will employ a number of practices to ensure that the fashion show is eco-friendly, including neutralizing its carbon footprint through donations to CarbonFund.org. The Be EcoChic campaign is sponsored by AVEENO, Continental, the LYCRA fiber brand, Mercedes-Benz USA and Neutrogena.