Invisible bras – Fashion craze among locals

29 Aug '08

2 min read

It has been noted that lingerie and innerwear industry is trying out new ways to lure maximum consumers in these tough times.

Lately many enterprises are shifting their attention to the trade of various kinds of bras, from traditional to silicone, but especially focusing on the invisible bra.

Reportedly, this bra is rapidly attracting interest of the Chinese customers. These bras became very popular in early-90s in the US and EU, after Pop-Diva Madonna flaunted it during her 1990 world tour.

This bra can be worn as outer clothing. Experts explain this bra provides impressive support to the breasts but is also camouflages itself in the outfit. So, women can wear it with skirts and trailed dresses, not only exuding elegance but also a sexy appearance.

Thus, with the gaining fashion awareness among the Chinese women, this bra was bound to become a rage.

Currently, Chinese markets are flooded with wide collection of invisible bras that offer inferior to high-grade quality range as well as varied colours, patterns and styles. The prices also can be anywhere between 50 to 600 yuan per piece.

Analysts say that most of invisible bras in local markets can be used just over one hundred times. Only high-quality and branded bras are much more durable.

For instance, Fulikai Industrial (HK) Co Ltd has made a name for itself especially in the invisible bra category.

Fibre2fashion News Desk - China

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