Home / Knowledge / News / Fashion / Invisible bras – Fashion craze among locals
Invisible bras – Fashion craze among locals
Aug '08
It has been noted that lingerie and innerwear industry is trying out new ways to lure maximum consumers in these tough times.

Lately many enterprises are shifting their attention to the trade of various kinds of bras, from traditional to silicone, but especially focusing on the invisible bra.

Reportedly, this bra is rapidly attracting interest of the Chinese customers. These bras became very popular in early-90s in the US and EU, after Pop-Diva Madonna flaunted it during her 1990 world tour.

This bra can be worn as outer clothing. Experts explain this bra provides impressive support to the breasts but is also camouflages itself in the outfit. So, women can wear it with skirts and trailed dresses, not only exuding elegance but also a sexy appearance.

Thus, with the gaining fashion awareness among the Chinese women, this bra was bound to become a rage.

Currently, Chinese markets are flooded with wide collection of invisible bras that offer inferior to high-grade quality range as well as varied colours, patterns and styles. The prices also can be anywhere between 50 to 600 yuan per piece.

Analysts say that most of invisible bras in local markets can be used just over one hundred times. Only high-quality and branded bras are much more durable.

For instance, Fulikai Industrial (HK) Co Ltd has made a name for itself especially in the invisible bra category.

Fibre2fashion News Desk - China

Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Deepak Jain

We are using Facebook and Instagram to promote ourselves

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Urmil Arya

Sushila International, a well established textile organisation established ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search