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Benetton consolidated revenues increase to 996 mn euro
29 Aug '08
4 min read
The net financial indebtedness was 555 million euro compared with 475 million at December 31, 2007 and 459 million at June 30, 2007, confirmed in line with full year objectives.
Brands:
Progress achieved in previously initiated projects relating to the Benetton Adult collection confirmed the efficacy of the objective of enriching individual product categories. In particular, shirts registered an increase of around 40% in the last two years.
Benetton Man saw the opening of 30 new stores. For Benetton Children, the new “System” concept was presented on the occasion of the opening in Milan, for around 3 months, of the first temporary store for children. The System concept, whose function is to diversify the offer by age range, is also used for the new Benetton Baby stores targeting the newborn to 5 years age band and new mothers, and which saw the opening of 35 dedicated stores.
The Sisley Young line, for fashion-conscious youngsters, opened 15 stores in Italy and abroad. The accessories segment continued its strategy of opening dedicated stores under the Benetton and Sisley brands, with 10 new openings. Accessories recorded an increase in revenues of around 50% in the last two years.
Particular emphasis was given in the first six months to the underwear business. For the 2008 autumn/winter season, the Baby Under line was launched, which completes the Undercolors collections: garments for baby boys and girls and unisex garments which, drawing on adult nightwear themes, update traditional new-born babywear.
This product line will be distributed in specific corners in around 500 Undercolors network stores. In addition, the totally new Sisley Underwear line has been created, which will be given a special launch for the Christmas Season; men's and women's underwear and accessories with a sensual and chic style, and a high fashion content. The collection will come alive with its own identity in some single-brand stores by means of an innovative concept.
Click here to view more:
Brands:
Progress achieved in previously initiated projects relating to the Benetton Adult collection confirmed the efficacy of the objective of enriching individual product categories. In particular, shirts registered an increase of around 40% in the last two years.
Benetton Man saw the opening of 30 new stores. For Benetton Children, the new “System” concept was presented on the occasion of the opening in Milan, for around 3 months, of the first temporary store for children. The System concept, whose function is to diversify the offer by age range, is also used for the new Benetton Baby stores targeting the newborn to 5 years age band and new mothers, and which saw the opening of 35 dedicated stores.
The Sisley Young line, for fashion-conscious youngsters, opened 15 stores in Italy and abroad. The accessories segment continued its strategy of opening dedicated stores under the Benetton and Sisley brands, with 10 new openings. Accessories recorded an increase in revenues of around 50% in the last two years.
Particular emphasis was given in the first six months to the underwear business. For the 2008 autumn/winter season, the Baby Under line was launched, which completes the Undercolors collections: garments for baby boys and girls and unisex garments which, drawing on adult nightwear themes, update traditional new-born babywear.
This product line will be distributed in specific corners in around 500 Undercolors network stores. In addition, the totally new Sisley Underwear line has been created, which will be given a special launch for the Christmas Season; men's and women's underwear and accessories with a sensual and chic style, and a high fashion content. The collection will come alive with its own identity in some single-brand stores by means of an innovative concept.
Click here to view more:
Benetton Group
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