Pacific Brands delivers profitable growth

01 Sep '08

4 min read

We will provide an update at our Annual General Meeting in October as ongoing conditions become clearer. “Against a backdrop of flat to negative economic outlook for retail for the first half at least, we are focussed on ensuring the business is trading at peak performance and ready to capitalise on the eventual upturn in activity.

“Acquiring and integrating Yakka, Sheridan and Brand Collective has strengthened our resilience. Having increased the diversity of our product and customer base, we are better able to trade through the market conditions we are experiencing now.

We are well placed to capitalise on the opportunities that will arise as conditions eventually improve. “We will continue to invest in and improve our consumer knowledge and insight capabilities. These insights and the resulting product innovations are a key competitive edge for Pacific Brands.

Sue Morphet concluded “Pacific Brands is a resilient and reliable business - readied for tough trading conditions and eventual market improvements.

We are and will drive the business harder, smarter and faster to maintain category leadership and continue to improve shareholder returns by investing in our strengths.

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Pacific Brands Limited

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