Interviews
Vibrant Rioja brand with Christiana & Mackenroth for Mercedes-Benz
03 Sep '08
2 min read
Vibrant Rioja wines and Project Runway Season 4 designers Kevin Christiana and Jack Mackenroth announced their partnership to bring Mercedes-Benz Fashion Week to the masses.
As the official wine of Mercedes-Benz Fashion Week, Rioja will be the drink of choice for celebrities, designers and trendsetters, everywhere from the popular lobby bar to the coveted backstage scene.
Using this fashionable and celebrated Spanish wine region as their muse, Christiana and Mackenroth will design original dresses to be revealed under the tents.
"The Vibrant Rioja brand is sexy and sophisticated," said Christiana. "Designing a dress inspired by something other than fashion is always challenging and leads to an amazing finished product. The dresses we've created have a real 'wow' factor."
Paired with these designs, Vibrant Rioja will pour a different wine each day at the Lotus Bar. Daily wines served include Marques de Riscal, Montecillo, El Coto, Leza Garcia, Faustino, Darien, Bodegas Palacio, and Campo Viejo.
Attendees of Mercedes-Benz Fashion Week or Vibrant Rioja events can also get 15% off Rioja wines at participating retailers throughout New York.
Rioja will also give the people of New York a chance to go inside Mercedes-Benz Fashion Week. On Sunday, September 7, Rioja will hold an open casting call from 10 am to 5 pm in Union Square.
One lucky winner will win the chance to be a Rioja model for a day at Bryant Park, along with a great prize package.
On Friday, September 12, Rioja will also host a fashion and wine party, free to the public, combining the love of both fine wine and stylish clothes. Satisfy both these cravings starting at 6 pm at the popular Union Square boutique, Owl's Lab.
The campaign's website, will chronicle the daily activities and events through a dedicated on-site blog. Log on to find out where to sample some delicious Rioja wines, who's doing what and where at Fashion Week, where you can find Kevin and Jack, and how to enter to win fantastic prizes.
Online prizes include a trip to Rioja, a wine party for 10, a night out with a NYC sommelier, designer gift certificates and more.
As the official wine of Mercedes-Benz Fashion Week, Rioja will be the drink of choice for celebrities, designers and trendsetters, everywhere from the popular lobby bar to the coveted backstage scene.
Using this fashionable and celebrated Spanish wine region as their muse, Christiana and Mackenroth will design original dresses to be revealed under the tents.
"The Vibrant Rioja brand is sexy and sophisticated," said Christiana. "Designing a dress inspired by something other than fashion is always challenging and leads to an amazing finished product. The dresses we've created have a real 'wow' factor."
Paired with these designs, Vibrant Rioja will pour a different wine each day at the Lotus Bar. Daily wines served include Marques de Riscal, Montecillo, El Coto, Leza Garcia, Faustino, Darien, Bodegas Palacio, and Campo Viejo.
Attendees of Mercedes-Benz Fashion Week or Vibrant Rioja events can also get 15% off Rioja wines at participating retailers throughout New York.
Rioja will also give the people of New York a chance to go inside Mercedes-Benz Fashion Week. On Sunday, September 7, Rioja will hold an open casting call from 10 am to 5 pm in Union Square.
One lucky winner will win the chance to be a Rioja model for a day at Bryant Park, along with a great prize package.
On Friday, September 12, Rioja will also host a fashion and wine party, free to the public, combining the love of both fine wine and stylish clothes. Satisfy both these cravings starting at 6 pm at the popular Union Square boutique, Owl's Lab.
The campaign's website, will chronicle the daily activities and events through a dedicated on-site blog. Log on to find out where to sample some delicious Rioja wines, who's doing what and where at Fashion Week, where you can find Kevin and Jack, and how to enter to win fantastic prizes.
Online prizes include a trip to Rioja, a wine party for 10, a night out with a NYC sommelier, designer gift certificates and more.
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