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Chico's inks endorsement deal with Debbie Phelps
03
Sep '08
Chico's, the exclusively designed, private-branded women's clothing retailer, announced an endorsement deal with Debbie Phelps, mother of 14 time gold medalist and swim sensation, Michael Phelps.

Prior to her departure for the Summer Games, Debbie Phelps visited her favorite Chico's boutique in Towson, Maryland to purchase her entire Beijing wardrobe. She spent the week cheering her son to record-breaking gold while wearing Chico's wrinkle-resistant Travelers Collection, novelty jackets and unique jewelry. Chico's took notice and approached Debbie about a partnership.

"As an educator, single mother and her son's biggest champion, Debbie has been an inspiration to us, and to our customers all over the world. We look forward to evolving the wonderful relationship we already have with Debbie," states Michele Cloutier, Chico's Brand President.

"I am thrilled to partner with Chico's," says Debbie Phelps. "This relationship couldn't be more perfect; I've been one of Chico's biggest fans for years. Every time I have a function or go to an International competition for Michael, I build my outfits using Chico's Travelers, print tops and jewelry. I love Chico's because it's versatile, comfortable, perfect for travel and I always look and feel great. My daughters have even become Chico's fans!"

For 25 years, Chico's has helped millions of women look as great as they feel. The Company's colorful prints, chic artisan jackets and Travelers collection have captured the attention of baby boomer women nationwide.

Chico's FAS Inc


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