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Harold's expands Style Points loyalty program
04
Sep '08
Harold's Stores Inc announces the expansion of its popular "Style Points" loyalty rewards program. As of August 31, 2008 all Harold's customers, not just those who hold the company's proprietary credit card, can now earn Style Points on 100% of their purchases with the venerable retailer.

Additionally, rewards can now be earned regardless of which tender type is used. In the past, this benefit and inclusion into the rewards program has been reserved exclusively for purchases made using the Harold's Wardrobe Card.

Customers will continue to receive a $25 reward for every 500 Style Points earned. This would allow a customer to use any credit card, one with airline rewards for example, and also have the same purchase rewarded by Harold's.

Additionally, customers that provide their email address earn a "free" $10 reward, which is sent via email as a thank you for joining the program. "We're thrilled to be able to reward each and every customer who makes a purchase with us.

We see the expansion of the Style Points program as another step in increasing the value we provide to our customers," said Ron Staffieri, Chief Executive Officer. He continued, "We're also looking forward to expanding our loyal customer base."

Other changes to the program include distributing rewards via email instead of the mail, which will ultimately allow customers to receive and redeem their rewards more quickly.

Seasonal and double Style Points opportunities will still allow valued customers to earn rewards faster during certain times of the year.

This expansion will serve as a prelude to a website that will allow customers to check their points balance, monitor their rewards, and redeem them online.

Headquartered in Dallas, Texas, Harold's Stores Inc currently operates 41 upscale ladies' and men's specialty stores and 2 outlets in 19 states, and an online store.

The Company is also celebrating its 60th year in business. The original store opened in Norman, OK in 1948. The Company's Houston locations are known as "Harold Powell."

Harold's Stores Inc


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