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Eva Mendes reveals SECRET OBSESSION
Sep '08
A sultry image of a disrobed Eva Mendes bearing all in NYC's Times Square.

Calvin Klein Fragrances will unveil their latest provocative billboard of Eva Mendes from the new global advertising campaign for SECRET OBSESSION, a new women's fragrance available beginning September 2008.

On the heels of national television networks banning the controversial commercial, Calvin Klein will again be pushing boundaries with this sexy advertising image.

Avoiding the controversy at least one midtown location deeming the image too racy to mount the billboard will unveil on September 4 in celebration of the fragrance launch, New York Fashion Week, and milestone 40th Anniversary of Calvin Klein. Mendes is intoxicating in this steamy ad shot by Steven Meisel.

Gorgeous men worthy of their own billboards will be handing out samples of the new fragrance to passersby lucky enough to sneak a peek.

A new global online survey about men and women's secret obsessions was conducted by Calvin Klein Fragrances.

The racy results include:
Top secret obsessions for women include sex toys (46%), masturbation (43%), and jealousy over a partner (42%).

Top secret obsessions for men include watching pornography (75%), lusting after a younger woman (66%), and masturbation (61%).

A woman's breasts (83%), butt (72%) and legs (53%) are the top things that make US men obsess.

For women, the way a man smells (70%) gets her most obsessed, followed by his eyes (58%) and his chest (58%).

Coty Inc

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