Home / Knowledge / News / Fashion / Eva Mendes reveals SECRET OBSESSION
Eva Mendes reveals SECRET OBSESSION
04
Sep '08
A sultry image of a disrobed Eva Mendes bearing all in NYC's Times Square.

Calvin Klein Fragrances will unveil their latest provocative billboard of Eva Mendes from the new global advertising campaign for SECRET OBSESSION, a new women's fragrance available beginning September 2008.

On the heels of national television networks banning the controversial commercial, Calvin Klein will again be pushing boundaries with this sexy advertising image.

Avoiding the controversy at least one midtown location deeming the image too racy to mount the billboard will unveil on September 4 in celebration of the fragrance launch, New York Fashion Week, and milestone 40th Anniversary of Calvin Klein. Mendes is intoxicating in this steamy ad shot by Steven Meisel.

Gorgeous men worthy of their own billboards will be handing out samples of the new fragrance to passersby lucky enough to sneak a peek.

A new global online survey about men and women's secret obsessions was conducted by Calvin Klein Fragrances.

The racy results include:
Top secret obsessions for women include sex toys (46%), masturbation (43%), and jealousy over a partner (42%).

Top secret obsessions for men include watching pornography (75%), lusting after a younger woman (66%), and masturbation (61%).

A woman's breasts (83%), butt (72%) and legs (53%) are the top things that make US men obsess.

For women, the way a man smells (70%) gets her most obsessed, followed by his eyes (58%) and his chest (58%).

Coty Inc


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search