Procter & Gamble buys NIOXIN

04 Sep '08

2 min read

The Procter & Gamble Company announced the closing of an agreement to purchase NIOXIN Research Laboratories Inc. A leader in the scalp care professional haircare segment, NIOXIN offers a range of innovative products that focus on the scalp to improve the appearance of thinning hair.

The Company's product line is distributed through salons and salon stores in more than 40 countries. The acquisition is in line with P&G Beauty's strategy of focusing on faster growing, higher margin and more asset-efficient businesses.

"NIOXIN is the leading brand in the specialty thinning hair segment with strong brands, excellent management and a deep expertise in the professional hair businesses," said Robert Jongstra, President, P&G Professional Care.

"This acquisition is a great strategic fit given P&G's leadership and proven strength in its retail scalp care business.

Further, P&G's global scale creates opportunities to further grow the NIOXIN brand in key markets around the world. By bringing these two complementary businesses together, we create a strong global platform to leverage the innovation pipeline of both companies."

"Our goal is to further grow the NIOXIN business with their current organization, brand portfolio and distribution partners," said Kevin Otero, General Manager, P&G Professional Care, North America.

"NIOXIN will be an important part of our portfolio to further maximize our services, education and salon business support.

The acquisition strengthens P&G's continued commitment to grow the salon industry and create new opportunities for our customers, stylists and consumers while building on our professional leadership in the haircolor segment with another strong haircare brand."

P&G said current NIOXIN CEO, Brian Graham, will continue to lead the business. "Brian is a tremendous leader and asset with a strong passion for this brand and for the industry," said Otero.

"P&G is a remarkable consumer products company with a proven track record of building leading global brands," said Graham.

"Our combined expertise in hair and scalp innovation will serve as a tremendous platform for future ideation collaboration and offerings for consumers around the globe and we are pleased to join P&G's Professional Hair Division."

"In a world of globalization, we are proud to join the family of P&G brands," said Eva Graham, NIOXIN Founder. "Aligning our strategic interest will deliver ongoing rewards for the future development and expansion of the NIOXIN Brand."

Michel Dyens & Co acted as exclusive financial advisor to NIOXIN Research Laboratories Inc in this transaction.

The Procter & Gamble Company

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