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Payless Spring Collections hit Abaete runway show
08
Sep '08
As consumers prep for cooler weather by stocking up on the hottest fall fashions, Bryant Park is already a season ahead as fashion industry insiders are gaining a glimpse of next year's spring style at New York Fashion Week.

As models showcase the coming trends, attendees will also preview the spring '09 Designer Collections from Payless' guest designers Laura Poretzky, Lela Rose and Stacey Bendet. The retailer's Spring 09 designer footwear and handbag collections will hit stores beginning February 2009 and.

In addition, shoppers eager to sport the fall season's designer collections can snap up the fall '08 Abaete for Payless, Lela Rose for Payless and alice + olivia for Payless collections -- available on Sept. 9 at select Payless stores and Payless.com.

Payless is on a mission to democratize fashion and design in footwear and accessories. The Payless Designer Collections -- seasonal lines of original footwear and handbags created by fashion designers and hot off the runway -- are a key piece of that strategy.

"We are always excited to watch our designers debut their latest Payless collections at the nation's premier fashion event -- New York Fashion Week," said LuAnn Via, president and chief executive officer for Payless.

"As models walk the runway in the spring ready-to-wear lines they are outfitted from head to toe in the designers' original designs -- including our shoes and handbags. This is a unique program: we don't limit the designers' creativity and are committed to delivering hot-off-the-runway looks for less to consumers, season after season. The designers benefit as well, gaining a new platform for their creativity and broad access to their designs."

The distinctive creative voice that characterizes each designer's collection further aligns with Payless' democratic approach to fashion. Whether a consumer identifies with Laura Poretzky's "American International" image, Lela Rose's "Classic With a Twist" aesthetic, or Stacey Bendet's "Modern Hippie Chic" vibe, shoppers are sure to find a match for their unique personal style among the Payless Designer Collections.

Unveiled at the Abaete runway show and mirroring her inspirations for the Spring 09 ready-to-wear (RTW) line, Laura Poretzky's 11th shoe and accessory collection for Payless represents the two sides of a girl -- one side, reason; the other side, heart.

The "good girl" versus "bad girl" dichotomy of Poretzky's RTW line is reflected in her shoe line with an interplay of contrasting materials and details. Five styles ranging from an oxford lace-up heel to a wedge flat sandal will hit the runway in shades of blue, tan, black and white, featuring black lacquer and stacked wood materials accented with pewter screw hardware details.

The Spring 09 Lela Rose collection is inspired by ancient African textiles featuring tribal patterns, bold colors and a strong ethnic sensibility with a modern twist. Rose's seventh collection for Payless complements her RTW line with a range of silhouettes from peep-toe wedge sandals to flats, featured in materials such as gingham and satin accented with lucite, natural wood and frayed-ribbon detailing. Colors include chocolate, navy, tan, ivory, red and bird's eye blue.


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