Home / Knowledge / News / Fashion / Laetitia Casta is the face of Notorious
Laetitia Casta is the face of Notorious
Sep '08
Ralph Lauren Fragrances has announced that French model and actress Laetitia Casta will be the face of Notorious, Ralph Lauren's newest women's fragrance.

Notorious debuts in the U.S. this month with a print campaign starring Casta, photographed by renowned photographer Michael Thompson, plus a Notorious commercial film, directed by renowned Hong Kong-based filmmaker Wong Kar-wai.

Casta was hand-selected to embody the sexy, intriguing Notorious woman, whose image was inspired by the iconic actresses of the golden era of Hollywood film.

"Laetitia's glamour, daring and powerful femininity make her the perfect face for this seductive fragrance," says Guillaume de Lesquen, President, Worldwide, Ralph Lauren Fragrances. "She is classically beautiful, but lives her life in a completely modern way. Laetitia is Notorious."

Laetitia, whose first name means joy in Latin, is Corsican and Italian on her father's side, and spent her childhood in Normandy. When she was 15 years old, she was discovered on a beach in Corsica by a talent scout.

Laetitia persuaded her parents to move to Paris, where her success was almost instantaneous. In barely ten months, a new star was born on the pages of magazines and in the hearts of the French people.

Laetitia has worked with such famed photographers as Patrick Demarchelier, Peter Lindbergh, Ellen von Unwerth, Gilles Bensimon and the late Herb Ritts. She has graced the covers of over 100 fashion magazines around the world.

Laetitia is also an accomplished actress. She made her feature film debut in Asterix et Obelix contre Cesar (1999), the most expensive French film ever made and a smash hit in Europe.

She then turned to art house films, such as Les Ames Fortes by Raoul Ruiz. Her film career continued to flourish with Errance, by Damien Odoul, Le Grand Appartement, by Pascal Thomas, and La Jeune Fille et les Loups, a film by Gilles Legrand.

Her newest movie, Nee en 68, will be released on television and has won the Golden Swann of the Cabourg Film Festival in France.

Her new play, Elle t'attend, written and directed by Florian Zeller, opens this month at the Theatre Madeleine in Paris. After the play closes, Casta is slated to film a movie about the life of Serge Gainsbourg.

Her international success has made Laetitia a beloved daughter of France, and it was natural for the Association of the Mayors of France to choose her as the new Marianne in 2000, one of France's highest honors. Laetitia is the mother of two children, Sahteene and Orlando, and she and her family live in Paris.

Ralph Lauren Fragrances

Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search