Home / Knowledge / News / Fashion / Young stylists return to MilanoVendeModa with Container
Young stylists return to MilanoVendeModa with Container
17
Sep '08
After the success of The Street, which featured several original designers of fashions and accessories, young stylists return to MilanoVendeModa. The prêt-à-porter exhibition held at fieramilanocity from September 25 to 28 will present Container, a 700 square meter space especially designed to showcase talented new designers of women's prêt-à-porter collections.

The Container project was created in cooperation with the Lombardy Fashion Council and Piattaforma Sistema Formativo Moda, an association of fashion schools and institutes in Milan and province that was formed to promote fashion.

Giovanni Bozzetti, President of the Lombardy Fashion Council, explained, “The association is a hotbed of ideas where talented young professionals benefit from training that focuses on creativity and high quality and fights boring design. The excellence of the Lombardy fashion school network is a sign of the excellence of the Italian fashion industry,”

continued Bozzetti. “Each year, nearly 8,000 foreign students come to study with us. Our project aims to create a real bridge between companies and schools through encounters that allow students to interact with the right people. The objective is to inform public opinion and make people more aware of the entire fashion system: fashion is not just the designer: it is a world full of many professions that work together.”

In the dynamic fashion industry, the prêt-à-porter segment must develop twice as fast as other areas. Its production must be fast-paced, and it must quickly renew styles. Many young designers have the creativity to be able to launch dynamic products on the market.

Container wants to give them an “open space” where they can express themselves and present their work to national and international buyers visiting the event. This innovative exhibit format with no set reference category successfully reinvents itself completely every six months to stay as original as the products it hosts and to effectively present different “creative loads”.

“Sometimes the fashion industry mirrors itself and follows known paths without finding the courage for real renewal,” affirmed Corrado Peraboni, the Managing Director of Fiera Milano Expocts, which organizes MilanoVendeModa, “but this hurts quality and product innovation in the long run. One of the missions of MilanoVendeModa is to highlight the most innovative ideas, which are generally presented by talented people who have still not sacrificed their originality to market logics and product positioning. That's why there will always be spaces for young designers at MilanoVendeModa,” concluded Peraboni.

Originality is the key to Container: there will be original women's clothing and accessories on display; an original, specially designed set; and original visiting hours. Container will be open during the hours of MilanoVendeModa, but it will also stay open later (from 6:30 to 9:00 p.m.) and can be visited through the separate Porta Eginardo entrance.

MilanoVendeModa


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.3%
No
12.9%
Skip
16.8%

Total Votes: 101

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.4%
No
29.7%
Skip
6.9%

Total Votes: 101

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.1%
No
8.9%
Skip
3.0%

Total Votes: 101

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.2%
No
7.9%
Skip
8.9%

Total Votes: 101


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search