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Celebrate the festive season with exquisite gold jewels
Sep '08
Gold is a 'marker' of relationships and feelings, a distinction that has been associated with the yellow metal since time immemorial. This becomes even more evident with the coming festive season as shoppers from all walks of life troop to the gold markets to select from a wide assortment of gift options. To many, there is simply nothing that can match the value of presenting a dazzling piece of gold jewellery to a loved one.

To celebrate Eid, Christmas, New Year and Diwali, the World Gold Council (WGC) recommends everyone to take a trip to the city's souks, bazaars and malls that present gold in all colours, forms and shapes – from simple lightweight 18 carat pieces perfect for everyday wear to elaborate 22 carat sets designed for special occasions. These unique creations capture the essence of the season and combine high quality design and craftsmanship to meet the evolving trends of the consumers.

As the ideal memento to keep time-honoured traditions alive, gold jewellery carries exceptional value and charm. It adds a special touch to both casual and evening wardrobes, making it an all-time fashion must-have. To offer the best selections, jewellers today make it a point to understand the trends of the season and translate them into gold adornments that appeal to different segments.

Gold is infinite and highly desirable which makes gifting gold jewels a primary and smart choice. Gold jewels can be passed on from generation to generation and the value it holds increases over time. They have emerged as symbols of affection between husband and wife, parent and child, friends and colleagues, among others. Sentiments and special memories have been attached to the yellow metal, a subtle reminder of shared experiences, achievements and celebration.

Lama Al Saheb, PR Manager of World Gold Council, explains: “Besides being a treasured gift of love, gold is the top of mind choice amongst gift givers owing to its long-term value and resilience during these inflation-ridden times.

Unlike other consumers goods which lose value over time, gold jewellery is a long lasting treasured gift. However, as today's market becomes more style conscious and fashion forward, jewellers offer an exciting mix of traditional, classic and contemporary pieces and sets which makes it not so hard to find a perfect piece for every mood and occasion.”

Thus to mark the forthcoming festivities you may want to consider renewing your bonds with the people you love with a special gold creation. This season, gold is fast catching the imagination of not only the older but the younger generation n the region too. They come in a wide array of designs, hues – yellow, white or pink, and unique glossy and matte finishes.

Gold's elegant glow is combined with charming enamelwork and natural stones, further enhancing the overall look of each jewel. And if one feels strongly about providing a unique experience to your loved one, then an opulent piece in 22 carat gold is the best choice for you.

As the global advocate of the yellow metal, WGC proposes a unique way to celebrate life's important moments with gold jewellery. During these uncertain times, express your deepest feelings to those closest to you by gifting them with gold. Given its unique aesthetic qualities, emotional appeal and value that grows with time, gold is guaranteed to be much appreciated and cherished by its recipients for a long time.

World Gold Council

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