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L'Oréal Melbourne Fashion Festival returns to Central Pier, Docklands
Sep '08
The L'Oréal Melbourne Fashion Festival (LMFF) will return to Central Pier, Docklands for the 2009 Festival which will take place from March 15 – 22.

LMFF will bridge the gap between Moomba Waterfest (March 6-9), the Melbourne Food & Wine Festival (March 7-23) and the Formula 1 Australian Grand Prix (March 26 – 29).

The 2009 dates positions LMFF as the fashionable statement in what is traditionally Melbourne's action packed month of activity and excitement.

This announcement follows the success of the 2008 week long Festival where over 360,000 people attended 100 events and activities and contributed a direct impact of $62.5 million to the Australian economy.

Festival Director Karen Webster comments, “The 2009 L'Oréal Melbourne Fashion Festival will once again take over Melbourne, continuing its dominance as Australia's largest and most successful consumer fashion event.

Shining among the festivities of marvelous March LMFF will draw fashion forward and culturally diverse visitors to explore Melbourne and support the local economy.”

On returning to Central Pier for a second year, Ms Webster continued, “Central Pier is purpose built for us. It is brilliant to be able to host so many official LMFF events in the one location.

We couldn't resist coming back to this unique destination to ensure the 2009 Festival is bigger and better than ever before.

What we achieved in 2008 puts us in good stead to deliver an outstanding fashion and cultural experience that reinforces our position as the best consumer fashion event globally.”

L'Oréal Melbourne Fashion Festival

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