Interviews
ForgottenSizes website goes online
01 Oct '08
2 min read
As much of America turns to "retail therapy" to cope with the news of the day, taller men and women, as well as plus size men and women, are missing out on the shopping fun. That changes this week with the launch.
With sections for both men and women and departments including plus size, tall size and regular size apparel, shopping for hard to find size clothes and shoes can be fun too.
Categories include the usual pants, jackets, dresses and tops. There are also categories by size for the even harder to find lingerie, maternity wear and more.
"ForgottenSizes.com is a natural extension of the work we have done for years with women who need shoes in hard to find longer and wider sizes," according to Barbara Thornton, founder and president.
"ForgottenSizes.com assembles the most interesting choices from a wide range of retail sources to make this customer's shopping experience more rewarding," she says.
"Stores rarely carry these sizes at all. Our customers are used to shopping from catalogues and, increasingly, searching the web from one site to another searching for something that fits. Now terrific choices are in one place and they are updated all the time."
This is a huge market. As of July, 2008 there are about 242 million adults in the USA according to the US "World Fact Book." About 39% of these adults need clothing that is cut for either a taller frame or a heavier frame, or both.
An estimated 14.5% of men and 5% of women need tall sizes. And a minimum of 30% of the population needs plus sizes. That's over 95 million people who can't find their sizes in regular stores.
DesignerShoes.com is the premier provider of "fashion shoes for women who leave a larger footprint." It carries only longer and wider sizes from about 40 different brands and it's own private label line, Forgotten Soles. Sizes on the site range from 6WW to 15WW.
With sections for both men and women and departments including plus size, tall size and regular size apparel, shopping for hard to find size clothes and shoes can be fun too.
Categories include the usual pants, jackets, dresses and tops. There are also categories by size for the even harder to find lingerie, maternity wear and more.
"ForgottenSizes.com is a natural extension of the work we have done for years with women who need shoes in hard to find longer and wider sizes," according to Barbara Thornton, founder and president.
"ForgottenSizes.com assembles the most interesting choices from a wide range of retail sources to make this customer's shopping experience more rewarding," she says.
"Stores rarely carry these sizes at all. Our customers are used to shopping from catalogues and, increasingly, searching the web from one site to another searching for something that fits. Now terrific choices are in one place and they are updated all the time."
This is a huge market. As of July, 2008 there are about 242 million adults in the USA according to the US "World Fact Book." About 39% of these adults need clothing that is cut for either a taller frame or a heavier frame, or both.
An estimated 14.5% of men and 5% of women need tall sizes. And a minimum of 30% of the population needs plus sizes. That's over 95 million people who can't find their sizes in regular stores.
DesignerShoes.com is the premier provider of "fashion shoes for women who leave a larger footprint." It carries only longer and wider sizes from about 40 different brands and it's own private label line, Forgotten Soles. Sizes on the site range from 6WW to 15WW.
DesignerShoes.com
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