Home / Knowledge / News / Fashion / I 'Heart' Ronson to launch for women at JCPenney
I 'Heart' Ronson to launch for women at JCPenney
08
Oct '08
J. C. Penney Company Inc announced the launch of I "Heart" Ronson, a complete women's fashion sportswear line designed by Charlotte Ronson to be sold exclusively at JCPenney. The new collection, created for JCPenney's trendy lifestyle customer, will debut in JCPenney stores, online at jcp.com, and via catalog for spring 2009.

An innovator in the fashion industry, Charlotte Ronson is known for her trendsetting style, making her a favorite designer among the fashion industry, celebrities and socialites. I "Heart" Ronson, which takes its inspiration from today's modern woman, combines Ronson's signature feminine touch with a vintage aesthetic to create an effortlessly chic, downtown style.

"JCPenney is focused on bringing newness and excitement into our fashion assortment, by identifying the world's best designers and partnering with them to create lines just for our customer, at a smart price. The addition of I "Heart" Ronson is a stunning example of this initiative," said Ken Hicks, president and chief merchandising officer of JCPenney.

"Charlotte Ronson is one of today's most innovative and adored new designers, and she has an exceptional vision of what our trendy customer wants. We are thrilled to be able to bring her unique style to JCPenney."

Offering a fun, flirty, edgy and sophisticated look all in one, the I "Heart" Ronson collection will allow customers to easily mix and match new pieces designed by Ronson with favorites in their own wardrobes to create their own signature looks. The collection will be showcased in JCPenney stores, with new fixtures designed like closets, allowing customers to "shop inside Charlotte Ronson's closet."

"I am delighted to create a new collection, I "Heart" Ronson for JCPenney. I see this as a great opportunity to open up my sense of fashion and style to a much wider audience," said Charlotte Ronson. "This is a tremendous opportunity to create a brand with appeal to a diverse customer base that I might not have been able to reach until now. I look forward to our launch with great anticipation."

Targeted towards the 21-35 year-old woman, I "Heart" Ronson will feature a complete sportswear line with tees, knit tops, blouses, sweaters, jeans, skirts, dresses and jackets. The new brand will be supported by print, direct mail, preprint, specialty catalog and Internet marketing.

J. C. Penney Company Inc


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search