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Damas launches Diwali jewellery collection
Oct '08
Adorn yourself with fabulous jewels this Diwali and win instant rewards as Damas, the leading international jewellery retailer in the Middle East, kicks off its special Diwali campaign. The grand promotions will commence on October 11 and will last until October 31, 2008, covering 50 participating Damas 22 shops across the UAE and select outlets in Oman, Bahrain, Qatar and Kuwait.

Buy stunning gold jewellery worth AED1,500 from participating Damas outlets and you automatically walk away with an exquisite silver pearl necklace for free. Purchase gold jewellery worth AED3,500 and AED7,000, and you get a gold pearl necklace and a gold pearl necklace and earrings set, respectively.

For diamond lovers, every purchase of diamond jewellery worth AED 1,500 comes with a free gold pearl necklace. Buy diamond jewels worth AEDD3,500 and AED7,000 and you receive a gold pearl necklace and earrings set and Damas his/hers diamond watch set, respectively. Increase your diamond jewellery purchase to AED15,000 and you receive both gold pearl necklace and earrings set and his/hers Damas diamond watch set for free!

Tawhid Abdullah, Managing Director of Damas commented: “We extend our warmest greetings to the region's Indian community as we welcome Diwali. Design superiority and production innovation have allowed us to build distinct in-house brands that demonstrate the many possibilities of gold and reflect aspirations of their intended audiences. Jewellery and personal adornment play an important role in keeping traditions alive and our extensive range of products allows us to connect to our Indian clientele on this special occasion.”

Rounding up Damas' exciting treats during the Festival of Lights is the launch of the Diwali Masterpiece Set in gold and diamond editions. The gold masterpiece set is made from pure 22kt gold. Handcrafted and casted in Turkey, the alluring set combines glossy and matte finishes and is accentuated by coloured stones and zirconiums. The diamond masterpiece set, on the other hand, features sparkling round brilliant diamonds set in 18kt yellow gold. The prongs of each piece are polished with white rhodium, complimenting the brilliance of the diamonds.

Damas showcases some of the finest jewels crafted in gold – a unique material given its warm glow. Embellished with precious and semi-precious stones, these exclusive creations represent Damas' prowess in working with the yellow metal, a hallmark that has made the century-old company an institution in the realm of jewellery.

Signature collections such as Nakshatra, Legacy, Tanisqh, Harmony, and Asmi have created a steady following among expats especially jewellery lovers from the Sub-Continent due to their originality and exquisite details. They offer a wide range of jewels to meet diverse tastes and budgets – from modern lightweight pieces ideal for daily wear to ornate traditional adornments for weddings and festivals.

Shop at any of the participating Damas 22 shops this Diwali and take home instant gifts for you and your loved ones.


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