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Peroni Nastro Azzurro brings classic Italian style to Chic Event
Oct '08
Peroni Nastro Azzurro, the premium Italian lager, announced it will continue its sponsorship of Mercedes-Benz Fashion Week at Smashbox Studios this season. As the official beer of Mercedes-Benz Fashion Week, Peroni will be available backstage at many shows and at parties and social events throughout the week.

"When you think of places that exude style and fashion, you have to think of Italy and Los Angeles," said Evan Cohen, Marketing Director, Peroni. "In that same spirit, we're excited to provide Peroni, which embodies the very essence of Italian style, to the fashionistas who will descend on LA this week."

First introduced in the 1960s in Rome, and imported to the United States since early 2005, Peroni Nastro Azzurro is one of the best known Birra Peroni brands and is the leading premium beer in Italy. Its clean taste and clarity appeals to urban, upscale consumers who want a refreshing, drinkable beer they can enjoy throughout the night.

Mercedes-Benz Fashion Week at Smashbox Studios runs from October 12 - 16.

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.


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