TItan Eye launches 'Changeable Temples' frames

21 Oct '08

2 min read

As innovation is a key part of the brand – Titan Eye+ launches for the first time a unique concept called 'Changeable Temples'.

This product line is an integral part of the Vybes offering as it allows consumers the opportunity to change their look at the flick of a wrist.

Each frame has 6 unique colour options of temples. As a result people can change their look by replacing one pair of temples with another. This unique feature allows people to experiment with style and accessorize their eyewear with their apparel.

The collection, which is priced at Rs.1,200/- onwards, is available across all Titan Eye+ stores.

This collection has been created for young adults and people who are young at heart. Vibrant style is the essence of this collection.

With 28 stores across 11 cities, Titan Eye+ plans to be the dominant player in the eyewear industry offering optical solutions for varying consumer needs.

Leveraging the company's retail and design expertise, the chain offers a world-class optical store experience with a range of over 1,000 stylish products to help you look your best.

Besides the house brands of Titan, Eye+, Dash (for children) and now "Vybes", the stores display a host of international brands in frames and sunglasses. Conforming to Titan's exacting quality standards, the stores offer a warranty upto one year on Titan products.

In terms of optical lenses, the company offers three brands – Essilor, Kodak and Titan lenses. To ensure Titan lenses are of world class standards, they are produced in collaboration with Essilor, the world's largest lens manufacturer. In addition, the stores offer a six-month warranty with the Titan brand lenses. The outlets also retail contact lenses and accessories.

Titan Eye+ has recently entered into a technical pact with the renowned Sankara Nethralaya for training of retail & clinic staff.

Titan Eye+

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