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Damas introduces Saint Tropez & Elizabeth collections
Oct '08
Damas, the leading international jewellery retailer in the Middle East presents twin delights from well-loved Italian brand MIMI - Saint Tropez and Elizabeth collections.

Exuding a warm radiance blending the blush of rose gold with clusters of briolette amethysts and rare violet pearls, Saint Tropez is a collection inspired by the charm of the famous seaside French town which attracts celebrities from across the world.

Elizabeth, on the other hand, is a delicate, romantic collection that is distinctly regal. In it, soft, sumptuous forms in pastel, pearly hues are sprinkled with floral motifs.

The highlight of both collections is the creative application of violet-hued freshwater pearls whose luminescence is heightened by the presence of amethysts and rose gold settings, once again reiterating MIMI's status as a creator of timeless jewels.

Tawhid Abdullah, Managing Director of Damas, commented: “MIMI debuted in 2000 and is backed by one of the most acclaimed designers today, Giovanna Broggian. Its handcrafted jewels are sophisticated and ideal for the modern, cosmopolitan woman.

Saint Tropez and Elizabeth display Italian creativity and explore new ways to express beauty and elegance. These jewels are sure to be admired and cherished by discerning jewellery lovers in the region.”

The two collections bathe every jewel with a beautiful pearly glow to which the pinkish blush of rose gold adds its beauty.

In Saint Tropez, the presence of amethysts is emphasized, giving the collection more sparkle. Its ring features violet pearls and briolette amethysts on a generously thick band of rose gold where orbs of different sizes crowd for attention.

The necklace strings together soft purple pearls with amethysts on a chain of delicate round links which tapers down to hold a large tear-drop shaped amethyst as pendant.

Saint Tropez's charm recollects bunches of sun-kissed purple grapes in a vineyard ready for plucking. The imagery is particularly strong in its short earrings spilling over with gem and pearl drops.

Its drop-earrings feature elongated tear-drop amethysts and glowing violet pearls closely entwined on a stem that dangles one large amethyst temptingly, to offer a grand piece.

Elizabeth, on the other hand, exudes royal ardour, its charming necklace combining sumptuous forms of briolette rose quartz with round violet pearls on a piece which closely skirts the neck.

The delicate round links of rose gold are in turn strung with tiny violet pearls that complement the larger gems. The collection also features an equally enticing necklace where floral motifs combining smoked quartz and violet pearls intersperse tiny round pearls strung on a delicate chain of rose gold links.

The charming design is replicated in a bracelet the young set would definitely adore.

In addition, Elizabeth drop earrings feature the pretty floralmotif in smoked quartz and violet pearls dangling a generous pearl in one version and a briolette smoked quartz in the other.

MIMI has always stood out for its fresh innovative approach to jewellery design, offering women jewels reflecting her aspirations. Discover MIMI's Saint Tropez and Elizabeth collections now on display in select Damas Les Exclusive Boutiques across the UAE.


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Courtesy: Aditya Birla

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