Home / Knowledge / News / Fashion / Jeffrey Sebelia to design denim line for Real American
Jeffrey Sebelia to design denim line for Real American
24
Oct '08
Fresh from its acquisition of the Apocalypse Clothing Company, and its lead designer, Jeffrey Sebelia, the Real American Brands company announced plans to launch its own premium denim line, according to Doug Newton, CEO of RLAB, and founder of another brand owned by the company, Billy Martin's USA.

"This will be a cutting-edge, premium denim line" Newton said "but not carry premium prices. Plus, it will made in America, of all places!" Designed by Jeffrey Sebelia, winner of the 2006 Project Runway TV series, Newton said "the line will be positioned to compete with True Religion on styling, fit and comfort, but unlike more-expensive brands, will be priced within the reach of value-conscious, style-driven consumers both at home and abroad."

"Our brand will be different from the vast universe of competing premium products being manufactured and marketed today because it will be 100% USA manufactured, and carry the exclusive label 'Born & bred in the USA', a US trademark owned by Billy Martin's USA, a wholly owned subsidiary Real American Brands, Inc. The name of the new denim line will be announced soon, said Sebelia.

Real American Brands Inc (RLAB) is a designer, marketer and wholesaler of fashion-forward apparel for men and women, whose heritage includes the Apocalypse Clothing Co.; the Cosa Nostra and Good Vig labels designed by Jeffrey Sebelia; the 29 year old western lifestyle brand, Billy Martin's; and its flagship boutique at the Trump Plaza in New York City.

According to Newton, "With our recent acquisition of Apocalypse and its design and US based manufacturing team, RLAB is now positioned to implement our growth and diversification strategy. As the name of the parent company suggests, RLAB is devoted to developing a family of brands whose origins and style reflect our country's unique culture, heritage and way of life, with potential for solid growth in today's global marketplace."

Real American Brands Inc


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Top executives
Textile industry

The foremost issue is bridging the skill gap

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search