Home / Knowledge / News / Fashion / Nuance-Watson wins Frontier Award for 'Best Marketing Campaign'
Nuance-Watson wins Frontier Award for 'Best Marketing Campaign'
04
Nov '08
Alessandra Piovesana (left) receives the 2008 Frontier Award for "Best Marketing Campaign by a Retailer"
Alessandra Piovesana (left) receives the 2008 Frontier Award for "Best Marketing Campaign by a Retailer"
At this year's Frontier Awards Night held in Cannes on October 29, Nuance-Watson (Hong Kong) was awarded the recognition for “Best Marketing Campaign of the Year” for its “Lovable Panda” promotion.

The Nuance Group Zurich and Nuance-Watson (Singapore) were both shortlisted for the overall award, “Airport Retailer of the Year”.

Founded in 1985, the Frontier Awards occupy a special place at the heart of the travel retail industry. This is the third Frontier Award Nuance-Watson (Hong Kong) has received over three consecutive years, following the win of “2007 Best Partnership Initiative of the Year” and “2006 Airport/Land-based Retailer of the Year”.

This year, Nuance-Watson (HK) competed with a submission describing the “Lovable Panda Promotion” organised in summer 2007. The nine-week promotion with China's most popular animal at its center was carefully scheduled to coincide with the summer peak season as well as the 10th Anniversary of the Hong Kong Special Administrative Region. Apart from decorations throughout the stores, the promotion offered panda merchandise as a purchase or gift with purchase and was aimed at increasing customer penetration and purchase levels in stores.

The performance of the “Lovable Panda Promotion” was remarkable both quantitatively and qualitatively. The campaign generated extraordinary sales results and achieved extensive reach among target customers. Enhancing customer satisfaction levels and achieving widespread recognition, the campaign also delivered measurable qualitative achievements.

Alessandra Piovesana, Nuance-Watson Regional Managing Director for North Asia, said: “We are delighted to receive this recognition. Together with last year's partnership award, this marketing award recognizes two principal qualities we have been striving to achieve throughout the years: We firmly believe that, apart from brands and products, innovation and marketing are the means to differentiate our offer from everybody else's. This successful campaign shows the added value we bring to brands, and the award further motivates us to continuously develop innovative and high performing marketing initiatives.”

Nuance-Watson (Hong Kong), a joint venture between the A.S. Watson Group and The Nuance Group, is the leading retail operator at Hong Kong International Airport operating 43 under 18 licences. In 2007, Nuance-Watson (Hong Kong)extended its travel retail business beyond Hong Kong by opening a operations at Asia's largest integrated resort complex The Venetian Macao as well as Zhuhai Airport in China.

Nuance-Watson (Hong Kong) Limited


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Top executives
Textile industry

GST has levelled the playing field to an extent

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search