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Lifestyle brand Marc Ecko to launch first fragrance
11 Nov '08
2 min read
Parlux Fragrances, Inc. announced the signing of a worldwide licensing agreement with Marc Ecko Enterprises to develop and market a line of prestige fragrances for men and women.
In the early 1990s, Marc Ecko launched a clothing line with six T-shirt designs and a can of spray paint. Fast-forward 15 years and Marc Ecko Enterprises includes a dozen lines of clothing and accessories including ecko unltd., featuring the iconic Rhino logo,eckored, Marc Ecko Cut & Sew, Zoo York, along with Complex magazine, Complex.com and a videogame and multimedia division, Marc Ecko Entertainment. All told, global retail sales came to more than $1.5 billion last year.
According to Marc Ecko, Founder and Chief Creative Officer, Marc Ecko Enterprises, “I believe in getting out of the comfort zone so to that end I am excited to partner with Parlux to introduce my first fragrance. I can't tell you yet what it WILL be – but it won't be conventional. With the know-how Parlux delivers and my vision, I look forward to a fragrance unlike anything you've ever experienced before.”
As proven by his multiple successes with his clothing lines, art, media holdings, gaming and philanthropic endeavors, Marc Ecko truly represents the American dream. Whether it's the Rhino or Marc himself, the brand and the man have firmly established themselves as icons of popular culture. Both are consistently front and center in the media.
Neil Katz, Chairman and CEO of Parlux Fragrances, Inc.observes, “Marc Ecko is the global leader in youth culture. His hip lifestyle brand is remarkably exciting and always innovative. With the Marc Ecko addition to our fragrance portfolio, Parlux Fragrances,Inc. will target yet another consumer group. We see Marc Ecko's appeal as worldwide and a key part of our strategic plan. We believe Parlux is setting in motion dynamic initiatives by introducing brands that will appeal to a diverse and broad audience of consumers.”
In the early 1990s, Marc Ecko launched a clothing line with six T-shirt designs and a can of spray paint. Fast-forward 15 years and Marc Ecko Enterprises includes a dozen lines of clothing and accessories including ecko unltd., featuring the iconic Rhino logo,eckored, Marc Ecko Cut & Sew, Zoo York, along with Complex magazine, Complex.com and a videogame and multimedia division, Marc Ecko Entertainment. All told, global retail sales came to more than $1.5 billion last year.
According to Marc Ecko, Founder and Chief Creative Officer, Marc Ecko Enterprises, “I believe in getting out of the comfort zone so to that end I am excited to partner with Parlux to introduce my first fragrance. I can't tell you yet what it WILL be – but it won't be conventional. With the know-how Parlux delivers and my vision, I look forward to a fragrance unlike anything you've ever experienced before.”
As proven by his multiple successes with his clothing lines, art, media holdings, gaming and philanthropic endeavors, Marc Ecko truly represents the American dream. Whether it's the Rhino or Marc himself, the brand and the man have firmly established themselves as icons of popular culture. Both are consistently front and center in the media.
Neil Katz, Chairman and CEO of Parlux Fragrances, Inc.observes, “Marc Ecko is the global leader in youth culture. His hip lifestyle brand is remarkably exciting and always innovative. With the Marc Ecko addition to our fragrance portfolio, Parlux Fragrances,Inc. will target yet another consumer group. We see Marc Ecko's appeal as worldwide and a key part of our strategic plan. We believe Parlux is setting in motion dynamic initiatives by introducing brands that will appeal to a diverse and broad audience of consumers.”
Parlux Fragrances Inc
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