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Z Zegna: Rich old world craftsmanship aligned with the modern
Nov '08
Z Zegna, the younger and more adventurous line of Ermenegildo Zegna, the men's luxury fashion brand known for its fine tailoring and innovative use of the most exquisite fabrics, presents the modern urban uniform of the metropolitan man, with fluid forms and fine luxurious fabrics this winter.

The constructivism movement, led by the photographs of Russian born Alexander Rodchenko, is the inspiration of the season; showcasing fashion as a movement of self expression, with structure and substance.

Constructed and engineered for the new generation of modern workers, the latest Z Zegna collection builds on modern design, emphasizing contrasted proportions, textures and the deconstruction of core shapes.

An industrial approach is prevalent with geometric abstractions and three dimensional designs outlined in graphic cuts. Innovative yet luxurious fabrics and rich old world craftsmanship align with the modern image of Ermenegildo Zegna's collections.

Tailoring liberates the modern workers wardrobe with animated contrasts in both form and proportion. A new romantic elegance is delivered with sophisticated ease, blending constructivism with poetic emotion. Jackets take on a utilitarian shorter form with metallic hook fastenings, workers pockets and deconstructed raglan shoulders.

Trousers are revived with a new form, focused on a voluminous centre and tapered base, worn with corresponding shirts and ties. Slender double-breasted tailoring, in high break cuts with uniform collars are in blends of 'felted cashmere' and 'alpaca cashmere' exclusive to Zegna.

Z Zegna fuses avant-garde design with couture sportswear, skilfully combining aesthetics with function. A contemporary blueprint for winter dressing is created with urban industrial designs in uber luxurious fabrics, paired with divergent textures and shapes.

Outerwear is engineered in quadratic shapes with graphic pocket panels, futuristic cuff details and contrast textured quilts; in 'cotton canvas sail cloth' or shearling lined 'baby calf patina' lavishing a tactile delight.

Knitwear is in multi tone 'chine wool and cashmere' blends, or in pure wool geometric patchwork, embodying the constructivism genre. While workers suits in 'pure cashmere jersey' give a further ironic sumptuous touch to industrial design.

Dramatic eveningwear, conjures old world images of opulence and grandeur. An elongated tailoring silhouette updates 'silk velvet' smoking jackets, with sharpened satin shawl lapels. Double-breasted tailoring in 'chintz mohair' with tapered button panelling and a short slender silhouette, gives a sophisticated allure. Night time regalia emancipates the Russian dancing spirit with 'shearling mountain goat' Cossack overcoats creating a flow of movement.

Utility holdalls and body satchels in 'felted cashmere' with leather panelling are paired with work wear lace ups and shearling lined leather gloves, recreating the work wardrobe. Industrial hats with a treated wet effect, pure silk cravats and shearling work boots compound function with refined design, for the Z Zegna modern workers.

The new Z Zegna collection is available in Ermenegildo Zegna store in Mall of the Emirates, Emirates Towers Boulevard, and Harvey Nichols store in Dubai. In Abu Dhabi it is available in Rodeo Drive store on Khalifa Street and Marina Mall.

Ermenegildo Zegna

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Courtesy: Aditya Birla

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