Home / Knowledge / News / Fashion / Burberry Group signs JV for covering Middle East market
Burberry Group signs JV for covering Middle East market
Nov '08
Burberry Group plc, the global luxury company, is pleased to announce the formation of a joint venture covering parts of the Middle East with its longstanding franchisee, The Jashanmal Group.

The joint venture has created a new company, Burberry Middle East LLC ("Burberry Middle East"), headquartered in Dubai. Burberry Middle East will manage all Burberry retail and wholesale distribution within the United Arab Emirates markets including Dubai and Abu Dhabi, as well as Qatar, Oman and Kuwait under a fifteen year agreement.

Angela Ahrendts, Chief Executive Officer of Burberry, said:
"Jashanmal has been a wonderful trusted partner in the Middle East and has built a very successful Burberry business for over 10 years. We are excited by this new joint venture with them, giving us the opportunity for an even stronger collaboration in this high growth, under-penetrated market. Jashanmal has proven expertise having operated significant retail, wholesale and distribution businesses in the Middle East for many years."

Gangu Batra, Group President of Jashanmal, said:
"Burberry is an iconic brand with a unique heritage in the luxury sector. We have worked very well together in the past and are delighted to develop our partnership further through this important joint venture. Burberry is one of the best known and most popular brands in the region and we see significant opportunities ahead."

The joint venture will enable Burberry and Jashanmal to capitalise more quickly on opportunities in parts of the Middle East while increasing investment in this proven region. Year-to-date comparable store sales in these countries have increased by over 40%, demonstrating the growth potential of the market.

The first Burberry store in the Middle East opened in 1997 in Dubai under a franchise agreement with Jashanmal. There are currently eight stores in the joint venture, with a further four planned for the current financial year. Of these, two will be dedicated childrenswear stores, a product category which is a key growth area for Burberry.

Burberry Middle East has recently opened its largest store in The Dubai Mall. This flagship store carries both Burberry Prorsum and Burberry London Collection ready-to-wear and accessories. It is the first time that Burberry Prorsum menswear has been available in the Middle East.

Burberry Group plc

Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search