Home / Knowledge / News / Fashion / Diamond Flower from Perrelet awarded Swiss Public Prize
Diamond Flower from Perrelet awarded Swiss Public Prize
Nov '08
Diamond Flower - the female model of Perrelet - the most distinguished brand of exclusive timepieces founded by master watchmaker Abraham-Louis Perrelet - has been awarded the prestigious Swiss Public Prize.

Under the auspices of the Swiss magazine Montres Passion, the jury, which comprised professionals from the watchmaking sector, selected a short-list of some 40 finalists of over a 100 new models launched on the Swiss market between September 2007 and December 2008. These short-listed finalist models were presented to the public through a web-competition, where they could vote for their favourites between September 29 and October 19.

'Diamond Flower by Perrelet', which was consequently awarded the Swiss Public Prize, received the high-est number of votes. According to Perrelet, this reward is the result of a passionate team work attracting watch-lovers with a watch that embodies of savoir-faire, technical skill, good design and a daring touch of style.

Marc Bernhardt, CEO of Perrelet, enthused: “Perrelet is extremely proud to receive this award. The brand created a new category of ladies watches with Diamond Flower by bringing together two previously distinct watch universes, that of jewellery and mechanical watchmaking. The raison d'être of jewellery has always been purely aesthetical. Now Perrelet has added an additional feature and jewellery has virtually been put in motion to fulfill a mechanical purpose.”

The Diamond Flower shaped piece of jewellery set on the dial is not only an eye catcher but rotates with the motion of its wearer and thus helps to wind the underlying automatic movement. This beautiful union is only made possible by using Perrelet's exclusive double rotor calibre. Both perfectly synchronised rotors (one on the back and one on the dial) provide ample power to store the motions of its wearer in the mainspring. The timepiece is thus guaranteed at all times a reliable source of power.

Tawhid Abdullah, Managing Director of Damas said: “It's an amazing watch. True to its philosophy to make readable dials, Perrelet has positioned petals on the dial so as to serve as perfect indices. For distinct female collectors and those who demand the pinnacle in exclusivity, seven unique pieces are being offered in the Rare Prestige Edition. These exceptional models haute couture have additional, extravagant settings with the rarest and most precious emeralds, sapphires, rubies and diamonds. Extravagant items for the discerned few...”

To create Diamond Flower Collection, Perrelet deliberated chose a female designer - Carmen Voegeli. Carmen is one of Perrelet's young designers. She was given the project to define the aesthetics of the Dia-mond Flower Collection. She virtually locked herself away for several months to work on this project. Her work is truly the combination of many hours of work and an intuitive, female way of creating a design made for women. This fact is perhaps not a first, but still a relatively rare occurrence in watch design. After all, who is better suited to meet the desires and wishes of today's women, than a talented lady designer?

Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search