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Fashion designers go green!
Nov '08
With the global meltdown, not only textile and clothing exporters but also retailers are in miserable state. It seems that consumers are cutting down their expenditure and retailers are coming up with innovative schemes to lure them back.

Same is the situation with garment companies and designer clothing in Indonesia. However, now designers are shifting to eco-friendly products, with a hope to attract the environmentally conscious fashionistas.

This was clearly apparent at the recently organized fashion event at Fashion First boutique in Senayan City Mall, South Jakarta. Several renowned designers like Priyo Oktaviano, Barli Asmara Ade Sagi, Ichwan Thoha and Rusli Tjohnardi participated here, and displayed a collection of eco-friendly clothes and accessories.

The lines, made from organic fabrics, mainly cotton, reflected style and elegance with chic pleats, clean cuts and minimal appliqués. Hue palette comprised of subtle shades of green, brown and earthen colours that symbolize the Mother Nature.

Avoiding the use of chemicals, the designers still managed to offer innovative print and embroidery patterns, including florals and contemporary silhouettes.

Though going green is difficult, the designers are now accepting the challenge and taking steps towards this cause. Those who are unable to be completely eco-friendly, try and adopt this method for at least part of their production.

Ecological experts say, this may not be much to save the environment but it is indeed better than nothing!

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